G-Shock Celebrates 40th Birthday with a Robust Trio

In the four decades of its existence, the G-Shock has become one of the most recognizable in the watch industry, and for good reason. With a tough DNA backed by robust and versatile design, Casio's G-Shock delivers reliable timekeeping functionality, all while experimenting with changing aesthetic trends and maintaining an accessible price point. Now as the G-Shock celebrates its 40th birthday, the brand is releasing a trio of models in homage to the original design to kick off the festivities. The ref. DW5040PG-1, ref. GMWB5000PS-1, and ref. GMWB5000PG-9 embody G-Shock’s toughness, and bringing a contemporary edge to the classic design.

The first model in the trio is the ref. DW5040PG-1 nicknamed the Project Team “Tough” model, by the brand. It is a direct reference to the original G-Shock ref. DW5000C, sharing a case silhouette that has become characteristic of the brand with its pseudo-rectangular bezel and integrated strap. For materials, the brand utilizes recrystallized stainless-steel for the caseback, a black IP and recrystallized stainless-steel buckle, and a band loop with gold colored IP. The black-colored bezel is made from a bio-based resin, and seemingly all of the materials reflect the contemporary importance of reducing the brand’s environmental impact. The caseback of the ref. DW5040PG-1 is engraved with the 40th anniversary logo while four stars on the band loop commemorate the four decades of G-Shock. 

The ref. DW5040PG-1 is shock resistant and water resistant to 200 meters in true G-Shock fashion. Its features include a daily alarm, a 1/100 stopwatch (24 Hr), a countdown timer (24 Hr), a multi-function alarm, an EL backlight, and a flash alert.

Retail pricing for the G-Shock ref. DW5040PG-1 Project Team “Tough” is marked at $300.

Completing the trio are two GMWB5000 models clad in a steel that debut deep-layer hardening and recrystallization technologies into the G-Shock line. This process is created by infusing carbon into the surface of the steel, ultimately making it more robust and resistant to abrasion. Not only does it enhance the surface strength of each watch, but it also yields unique visual differences in the crystalline grain of the material. Each model has a DLC coated, screw-lock case back engraved with the 40th-anniversary logo. The ref. GMWB5000PS-1 has a bright silver-tone exterior while the ref. GMWB5000PG-9 sports a warm yellow bronze colored packaging.  

In line with G-Shock standards, the GMWB5000 models are shock resistant and water resistant to 200 meters. The complete list of features includes world time functionality (38 time zones), a 1/100 Stopwatch (24 Hr), a countdown timer (24 Hr), multi-function alarms, a display that swaps between date and month, and a multilingual day-of-week display.

Pricing for the ref. GMWB5000PS-1 and ref. GMWB5000PG-9 is marked at $870.

To learn more, visit G-Shock here.