Watch Week Aspen Returns in August with New Brands, Partners, and Experiences
Following a successful debut in 2024, Watch Week Aspen is set to return from August 7 to 10, 2025, with an expanded roster of luxury watch brands, retail partners, and immersive programming. Now in its second year, the summer watch gathering continues to establish itself as North America’s premier alpine destination for collectors and enthusiasts, offering a unique blend of horology and high-altitude adventure— all free and open to the public.
Organizers have announced the first wave of brands and experiences scheduled for the 2025 edition, with additional announcements to follow in the weeks ahead.
Highlights from the 2025 Lineup
The event kicks off Thursday, August 7, with an Opening Night Party, offering guests the chance to mingle with fellow collectors while previewing new and rare timepieces from a range of participating retailers and exhibiting brands.
On Saturday, August 9, Bremont will present a Speaker Series and Cocktail Event, featuring CEO Davide Cerrato alongside a panel of industry experts (names to be announced). The same day, guests can take part in a casual pickleball hangout with Alex Ferreira, a two-time Olympian and three-time X Games medalist.
Another highlight of the weekend will be the Watch Week Aspen Hike led by Jimmy Chin, acclaimed mountaineer, filmmaker, and Bremont ambassador, who will guide guests through an unforgettable hike in the Rocky Mountains.
Further activations— including live watchmaker demonstrations, collector-focused panels, and outdoor experiences— will be announced soon.
Participating Brands and Partners
This year’s confirmed exhibitors include A. Lange & Söhne, Arnold & Son, Bremont, Gerald Charles, Glashütte Original, H. Moser & Cie., IWC, Moritz Grossmann, Norqain, and Zenith, with additional brands to be announced. Event sponsors and retail partners include Oliver Smith Jeweler, Meridian Jewelers, and the Aspen Chamber Resort Association.
Collectors can expect a range of exclusive previews, including world premieres from brands like Arnold & Son and Norqain, as well as curated selections of modern and pre-owned rarities.
A Celebration of Horology in the Rockies
Presented by Oliver Smith Jeweler, Watch Week Aspen was conceived to showcase Aspen’s vibrant watch scene, highlight its many luxury boutiques, and celebrate the town’s cultural and natural appeal during the summer season. With programming woven into Aspen’s scenic downtown and surrounding wilderness, the event aims to offer a dynamic, community-driven platform for collectors and newcomers alike.
“Aspen is a watch lover’s paradise,” says Elizabeth Smith, Managing Director of Oliver Smith Jeweler and founder of Watch Week Aspen. “There are so many unique retailers and brands represented here that it seemed only natural to establish an event that celebrates this unique place and our shared passion— wristwatches. We are so excited to welcome new and returning collectors and brands for year two of Watch Week Aspen.”
Event registration opens June 6, 2025, on the official event website. While Watch Week Aspen is free and open to the public, registration is encouraged to secure access to hosted excursions and limited-capacity events.
For more information and to register, visit watchweekaspen.com.
