Porsche Design Opens Timepiece Manufactory in Grenchen
A new step towards increased vertical integration
On March 19, Porsche Design inaugurated its new Timepieces Manufactory in Grenchen. The facility marks a relocation from the brand’s previous production site in nearby Solothurn and a significant expansion and consolidation of its existing capabilities within one of Switzerland’s most established horological regions. Conceived over three years and completed within 18 months, the new manufactory occupies a site with deep historical roots. Built in 1955, the building originally housed Eterna and later became closely intertwined with Porsche Design’s own history. In 1995, it was acquired by F. A. P. Beteiligungen GmbH, a company associated with Ferdinand Alexander Porsche and his son. Between 1998 and 2014, Porsche Design watches were produced here under license from Eterna, lending the location a rare continuity that now extends into its latest chapter.
Manufactory Grenchen
Porsche Design
Following extensive modernization, the facility has been transformed into a fully integrated competence center, bringing together development, engineering, assembly, quality management, and after-sales services. The move allows Porsche Design to strengthen control over its production processes while scaling its output and technical expertise. From a technical perspective, the manufactory meets contemporary production standards. ISO-classified cleanrooms, controlled temperature and humidity, and specialized lighting systems ensure precision at every stage of assembly. Production follows a sequential, efficiency-driven layout inspired by Porsche’s industrial principles, with optimized logistics and short internal distances. Sustainability considerations are integrated into the building’s operation.
Custom-Built Timepieces
Porsche Design
At the heart of the strategy is the brand’s Custom-built. These COSC-certified timepieces form the centerpiece of the portfolio, with precisely crafted one-of-a-kind watches configured according to each customer’s personal preferences. Much like the specification of a sports car, every model combines engineering excellence and functionality within a clear, reduced design language.
Manufactory Grenchen
Porsche Design
At the same time, the manufactory is conceived as a “glass” facility, offering transparency into the watchmaking process. Exhibition spaces and a dedicated configuration lounge allow visitors to engage directly with the brand’s philosophy, while guided tours provide insight into the highly specialized production environment.
