Rolex Introduces the Day-Date 40, Now in Platinum with a Fluted Bezel

As Rolex enthusiasts are aware, even small adaptions make for big news in the brand’s universe. This year, Rolex’s elegant Oyster Perpetual Day-Date 40 is presented in a stunning new 950 platinum version with a fluted bezel.

Until now, platinum executions of this model equipped with the nickname “president’s watch” sported only smooth bezels because, according to Rolex, it is quite a challenge to produce the geometric facets from this hard material. Well, as the new Day-Date demonstrates, Rolex managed this task in-line with its esteemed manufacturing standards after several years of research and development.

The 950 platinum bezel pairs beautifully with the ice-blue dial and the faceted, deconstructed Roman numerals and faceted hour markers in 18 kt white gold. As is de rigueur for the Day-Date since its debut in 1956, the dial provides the indication of the weekday and date.

The new version of the Day-Date 40 is equipped with the self-winding caliber 3255, which is covered by the Superlative Chronometer certification and provides a power reserve of approximately 70 hours.

The watch which is also available with a diameter of 36mm is fitted with a new 950 platinum President bracelet. This bracelet includes an elegant concealed folding Crownclasp and ceramic inserts inside the links to enhance its flexibility and longevity. In addition, a concealed attachment system ensures seamless visual continuity between the bracelet and case. Public pricing has yet to be announced and will be available upon request.

To learn more, visit Rolex, here.

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  1. Eugene Bricker

    A most beautiful watch of course. But even Rolex must be too embarrassed to post the price.

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