Ladies Time: Longines Reimagines the Evidenza Collection

Longines, the world’s oldest registered watch manufacturer, has effectively set timekeeping standards in many fields throughout its history. From the first pilot’s watches that accompanied aviation pioneers such as Charles A. Lindbergh and Amelia Earhart on their daring adventures, to various equestrian disciplines, to alpine ski racing and other competitions.

Setting a new standard now, the Swiss brand has a particular penchant for timelessly beautiful ladies’ watches. Adding to its already diverse range of styles is a new, steel version of the Evidenza driven by an automatic movement.

The watch takes inspiration from the Art Deco style of design and is distinguished by its case shape. The unique shape is known as a tonneau case, which was all the rage in the Roaring Twenties. Four distinctive Roman numerals and a minute track that mirrors the shape of the case characterize the sunray-brushed dial, which is available in silver, green, red, anthracite, blue, and champagne.

Pricing for the new Longines Evidenza starts at $2,100 and varies by colorway and accessory.

To learn more, visit Longines, here.

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