Laurent Ferrier Appoints Florent Perrichon as New CEO

Swiss independent watchmaking brand Laurent Ferrier last week announced the appointment of Florent Perrichon as its new CEO. With over 25 years of experience in luxury brand management, distribution, and strategy, Perrichon brings a wealth of expertise to lead the Geneva-based manufacture into its next era. His distinguished career includes senior leadership positions at renowned luxury companies such as TAG Heuer, De Beers, and Cerruti. His in-depth knowledge of the global luxury market, combined with a deep passion for horology, makes him ideally suited to drive Laurent Ferrier's continued growth and innovation.

Having served as a board member at Laurent Ferrier since 2013, Perrichon, who holds a degree from the prestigious École Polytechnique in Paris, is no stranger to the brand's culture and its unique position within the high-end watchmaking landscape. His familiarity with the brand’s philosophy will be key as he leads the Maison forward while maintaining its commitment to traditional Swiss craftsmanship and understated elegance.

To learn more, visit Laurent Ferrier, here.