LVMH Acquires Stake in Swiss Manufacturer La Joux-Perret

LVMH’s Watches Division has announced the acquisition of a minority stake in Swiss manufacturer La Joux-Perret, a well-established producer of high-precision watch movements based in La Chaux-de-Fonds, which was  acquired by the Citizen Group in 2021. Alongside the investment, the two companies have consolidated a strategic commercial partnership designed to provide enhanced production and innovation capabilities across all of LVMH’s watch brands, including Hublot, TAG Heuer, and Zenith.

The collaboration between LVMH and La Joux-Perret is not new. Since 2022, TAG Heuer has partnered with the movement specialist on the development of a solar-powered quartz movement, now featured in the Aquaracer and Formula 1 collections. The partnership also includes movements powering Tiffany & Co.’s Rope watch and is expected to expand to other LVMH brands in the coming years.

The move is part of LVMH’s broader strategy to reinforce relationships with exceptional industrial partners and expand its capabilities in Switzerland, where the Group currently operates 16 watchmaking manufactures. La Joux-Perret will continue to serve its existing clientele while supporting LVMH’s ambitions for innovation, particularly in sustainable, high-precision movements.

To learn more, visit LVMH, here, and La Joux-Perrret, here.