South Coast Plaza and Segerstrom Family Pledge $1 Million to Los Angeles Fire Relief
In a focused effort of community support, South Coast Plaza and the Segerstrom family have announced a $1 million donation to aid both immediate relief and long-term recovery efforts for the devastating fires that have impacted Los Angeles.
A longtime WatchTime partner, South Coast Plaza is recognized as one of Southern California’s premier luxury shopping destinations, with the organization now stepping up to assist those affected by the widespread destruction. The donation will be distributed among several key organizations dedicated to emergency response, recovery, and rebuilding efforts. These include the LAFD Fire Foundation, which equips firefighters with the necessary resources to combat wildfires, and the California Community Foundation, which focuses on assisting the most vulnerable communities in their long-term recovery.
Additionally, funds will support Baby2Baby, an organization providing critical supplies for families and children in need, and the Center for Cultural Innovation’s LA Arts Community Fire Relief Fund, offering urgent assistance to artists and arts workers who have lost their homes and livelihoods. Animal welfare organizations such as the Pasadena Humane Society and Best Friends Animal Society will also receive funding to support displaced and injured animals.
Known for curating an unparalleled luxury shopping experience with more than 260 renowned brands— including Rolex, Cartier, Chanel, and Louis Vuitton— South Coast Plaza continues to uphold its longstanding commitment to community engagement and philanthropy.
To learn more, visit South Coast Plaza, here.
