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Reading time 2 min.

Scenes from the Opening of Breguet's New Fifth Avenue Boutique

On November 30, a group of select watch media and watch collectors gathered to toast the opening of Breguet's new flagship New York boutique, which moved from its previous location on 5th Avenue to a spot in the ritzy St. Regis Hotel. Click through our slideshow below for images from the evening.
Breguet Boutique New York
Breguet Boutique New York
© PR
On November 30, a group of select watch media and watch collectors gathered to toast the opening of Breguet's new flagship New York boutique, which moved from its previous location on 5th Avenue to a spot in the ritzy St. Regis Hotel. Breguet gave the new 240-square meter space a craftsmanship and heritage theme, with touches of luxurious ambiance such as guilloché imagery on the display cases' frosted glass. For the opening festivities, which featured Champagne and passed hors d'oeuvres, a watchmaker demonstrated the art of guilloché — a Breguet specialty — for curious guests, and two very special Breguet timepieces were in the house: one, a replica of Winston Churchill's famed "turnip" watch, created by Breguet to be used in the new film, The Darkest Hour; the other, an 1817 pocketwatch that was one of 35 original tourbillon watches created by brand founder Abraham-Louis Breguet during his lifetime. Click through the slideshow below for images from the evening.
Breguet's new flagship NYC boutique
© PR
Holiday trimmings for the opening event
© PR
Frosted glass with guilloché adds to the ambiance
© PR
A Breguet watchmaker plies his trade
© PR
Guests tried their hand at hand-guilloché finishing
© PR
Talking watches with boutique staff
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Always a good time for a wrist shot
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Haute horlogerie and haute joallerie on display
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A replica of Churchill's Breguet watch
© PR
A rare antique tourbillon pocketwatch
© PR
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