Jaeger-LeCoultre’s 1931 Polo Club Traveling Collection Comes to New York and Los Angeles
In 2025, Jaeger-LeCoultre pays homage to the polo origins of its iconic Reverso timepiece with the "1931 Polo Club." This yearly theme comes to life for the first time after Watches & Wonders Geneva 2025 in a Traveling Collection that makes its debut in the U.S. during the month of May. From May 1st to May 10th it will be displayed at the brand's Madison Ave. Flagship Boutique in New York, and later will be showcased at the Beverly Hills boutique from May 17th to June 3rd.
Few watches have achieved the iconic status of the Jaeger-LeCoultre Reverso. Introduced in 1931 when pocket watches were common, the Art-Déco timepiece wasn’t just a bold design statement—it was a technical innovation born from a very specific challenge: how to protect a wristwatch dial during the intense action of a polo match in India in 1930. Jaeger-LeCoultre’s solution was as genius as elegant, both aesthetically and technically: a reversible case that could be flipped to shield the glass. Encased in this protective cradle, the movements were safeguarded from shocks, moisture, and wear—remarkable for their time and still impressive today, more than 90 years after its introduction.
Heritage pieces and new Reverso models on display
The Traveling Collection comprises of rarely seen Reverso heritage pieces as well as a some of the seven Reverso models introduced at Watches & Wonders. They symbolize the four chapters of the Reverso Story – Story of an Icon, Story of Style & Design, Story of Innovation and Story of Craftsmanship.
Reverso Tribute Minute Repeater
Celebrating the Reverso as a pioneer for technical innovation, the Reverso Tribute Minute Repeater features a new integrated movement with manual winding, Calibre 953. Compromising of 462 finely finished parts, it is open-worked on the reverse side and granted seven patents. The teal-blue front dial, which displays the hour and minute, is crafted from grand feu enamel and adorned with a filigree barley guilloche pattern applied by the skilled craftsmen in the manufacture's Atelier des Métiers Rares.
The limited edition is presented in a pink gold case with a diameter of 51.1mm x 31mm and part the Nonantieme Collector’s box, designed to house six limited-edition Reverso timepieces. Drawing inspiration from the collector’s box created for the Reverso’s 60th anniversary in 1991, it offers a unique opportunity for discerning collectors to own a piece of horological history.
Pricing is available upon request.
Reverso Tribute Geographic
Also on display is the limited Reverso Tribute Geographic in pink gold. Its hand-wound Calibre 834 introduces the world time complication to the Reverso Tribute collection for the first time, providing an innovative solution for the display of world time in a rectangular watch. On the front, the sunburst dial has a refined chocolate hue that highlights the chemin de fer minute track, Dauphine hands and applied gold hour markers, as well as a large date at 12 o'clock and small seconds at 6 o’clock.
On the reverse, the universal-time complication comes to life through a beautiful depiction of the Earth, with polished gold continents standing out against hand-lacquered black oceans and the engraved names of the cities around the rotating world time disc. The case measures 49.4mm x 29.9mm.
Pricing is marked at $34,990.
The Reverso Tribute Geographic is also available in a stainless steel version which retails for $21,000.
Reverso One Precious Flowers
In keeping with the floral inspiration of the collection, the Reverso One Precious Flowers watch embodies the Maison’s mastery of watchmaking and rare craftsmanship. This pink gold jewelry timepiece, which is equipped with the hand-wound Calibre 846, showcases the artisans' expertise in both gem-setting and enameling.
The front of the watch boasts a white mother-of-pearl dial, adorned with twelve elegant Arabic numerals and framed by the collection’s signature four Art Deco corners. On the reverse side, a stunning decorative tableau comes to life through the fusion of three intricate techniques.
Delicate arum flowers are created by using grand feu champlevé enamel—a demanding process that involves no fewer than five meticulous stages and multiple firings at 800°C. These enamelled blooms are set against a dazzling backdrop of snow-set diamonds, a task requiring 45 hours to individually place all 409 stones by hand. To complete the composition, hand-applied black lacquer accents add striking contrast and depth to the floral motif, elevating the design to a tiny work of art.
The Reverso One Precious Flowers features a pink gold case that measures 40 x 20mm wide and just 9.09mm thick.
Pricing is available upon request.
Location, opening hours and admission
The 1931 Polo Club Traveling Collection will take place from May 1st to May 10th at the Jaeger-LeCoultre Flagship Boutique in New York City, located at 701 Madison Avenue, and from May 17th to June 3rd at the Jaeger-LeCoultre Flagship Boutique in Beverly Hills, located at 430 N. Rodeo Drive. To book your guided tours, press here:
Madison Ave boutique – Monday to Saturday from 10am to 6pm
Beverly Hills boutique – Monday to Saturday from 10am to 6pm and Sunday from 12pm to 5pm
For more information contact the Madison Avenue boutique at (646) 828-4328 or the Beverly Hills boutique at (310) 734-0525.
To learn more, visit Jaeger-LeCoultre, here.
