Timex

The Timex X Adsum MK1 Collaboration is Sold-Out, but Worth a Second Look

While collaborations in the world of streetwear are nothing new, the meeting of the fashion space to the world of watches is one of growing relevance. Last month, we saw one of the the latest works in this hybrid space, with esteemed and affordable Timex working with Brooklyn-based apparel brand Adsum to offer the new...

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Sep 13, 2022 by Caleb Anderson

Budget Timekeepers for the New Year: Five Watches Under $1,000

As you forge ahead into the new year, acquiring a new watch may very well be on your mind, especially if you’ve got some holiday bonus money and are determined to make 2021 a better year than 2020 by refreshing your daily routine in a small but significant way. To help you in your search,...

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Jan 16, 2021 by Caleb Anderson

HOW IT WORKS:

Timex Group Luxury Division CEO Paolo Marai Explains Teslar’s “Wearable Wellness” Watch Technology

You may have heard of Teslar Watches, and the “wearable wellness” technology that sets them apart from other quartz timepieces, and wondered how exactly a wristwatch can do what this one claims to do — protect its wearer from the harmful effects of “electromagnetic pollution” and counteract stress, anxiety, and low energy. We sat down...

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Mar 9, 2020 by Mark Bernardo

FEATURE

Vintage Eye for the Modern Guy: The Timex M79 Automatic

It was about this time last year that budget-friendly Timex first unveiled its now-cult-classic Q Timex. That watch was an instant hit, with its “spirit of ‘79” style, vintage-inspired heritage, and — most importantly for many consumers— ultra-affordable price tag of only $179. Last week, Timex unveiled the latest addition to the Q Timex series,...

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Feb 23, 2020 by Caleb Anderson

FEATURE:

First Watch: U.S. Presidents and Their Timepieces

WatchTime shares, in this feature on U.S. presidents and their watches, what brands graced the wrists and waistcoasts of our chief executives, such as Lincoln's Waltham pocketwatch, JFK's Omega Ultra Thin and Bill Clinton's Cartier Ballon Bleu.

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Feb 17, 2020 by Norma Buchanan

FEATURE

Vintage Eye for the Modern Guy: Timex Q Timex

With 2019 coming to a close, this week we’ll take a look at one of the most popular dark horse releases of the year: the Timex Q Timex. This watch was first revealed by the brand last spring, and was an instant hit among critics and consumers alike, for its accessible price point and retro-suave...

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Dec 22, 2019 by Caleb Anderson

Americana on the Wrist: Timex Goes Back to Its Roots With U.S.-Made American Documents Series

As major watch manufacturers go, it’s hard to imagine one more quintessentially American than Timex. Founded in Waterbury, Connecticut in 1854 as the Waterbury Clock Company, its mission to “democratize” timekeeping for the masses began with the manufacture of clocks that were less expensive alternatives to their European-made counterparts. It continued through the following decades...

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Nov 29, 2019 by Mark Bernardo

NEWS

Timex and Todd Snyder Team Up for Another Sub-$200 Vintage-Look Watch

Who says we're not versatile here at WatchTime? Yesterday, we showed you Richard Mille's ultra-complex RM 25-01, designed in collaboration with Sylvester Stallone, with a price tag just shy of a million dollars. Today, we're showcasing another joint collaboration way down at the other end of the price spectrum, namely the latest vintage-look piece to emerge from mass-market Timex's partnership with menswear designer Todd Snyder.

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Aug 17, 2018 by Mark Bernardo

FEATURE

Vintage Eye for the Modern Guy: Timex Marlin

Timex has never been a luxury brand, nor has it ever attempted to be. It has simply remained, at least since its modern debut in the 1950s, as an inexpensive and reliable option for those seeking out a watch capable of the two most basic requirements: to tell the time and not break. This is...

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Feb 4, 2018 by Caleb Anderson

END-OF-YEAR GUIDE

Five Watches Under $500 You May Have Missed This Year

As 2017 comes to an end, the WatchTime editors wanted to cover some notable watches of the year in a variety of price ranges. First up, here’s our guide to watches under $500 that you may have missed throughout everything that 2017 had to offer. — The WatchTime staff Everyone loves a good bargain, even...

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Dec 8, 2017 by Logan R. Baker

INDUSTRY

Who Owns What: A Guide to the Watch Groups

We present here a guide to the major watch groups and their holdings, including Swatch Group, Richemont, LVMH, Kering Group, Seiko Group and others.

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Oct 12, 2017 by Jay Deshpande

Which Watch Brand Spends the Most on Advertising?

We take a look at the top watch advertisers in the U.S. - including Cartier, Rolex, Movado and Patek Philippe - and reveal how much they spend, and who spends the most.

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Dec 31, 2014 by Jay Deshpande

Million Dollar Club 2012: Watch Advertising at All-Time High

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads.

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Apr 8, 2013 by Joe Thompson

Talking Watches With New Alpina Brand Ambassador William Baldwin

Recently, the sporty Swiss watch brand Alpina announced that actor William Baldwin (Backdraft, The Squid and the Whale, TV’s “Gossip Girl”) will be the celebrity brand ambassador for its new line of Alpina Divers watches. The brand welcomed Baldwin in a gala press event at New York’s Maritime Hotel in late June. At the event,...

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Jul 13, 2012 by Mark Bernardo

Trivia Quiz: Hollywood Watches

This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck!

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Nov 14, 2010 by WatchTime

Timex to Close Vincent Bérard

The Timex Group’s grand foray into the high reaches of the luxury mechanical watch market is ending. Swiss media are reporting that Timex is shutting Vincent Bérard S.A., the La Chaux-de-Fonds-based manufacturer of luxury mechanical watches, that it acquired in 2006. While neither Timex nor the Vincent Bérard firm has made any official announcement, sources...

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Jul 18, 2010 by Joe Thompson

Trivia Quiz: Watches in the Movies 2 – The Sequel

A few weeks back we offered some general “watches in the movies” trivia. This time around we’re focusing on watches worn by leading men such as Brad Pitt, Tom Cruise, Matt Damon and John Travolta, with a few comedy stars added to lighten things up. Do you know which watches these top actors wore? Test...

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Mar 28, 2010 by WatchTime

Trivia Quiz: Watches in the Movies

In the February issue of WatchTime, we reveal which watch Richard Dreyfuss wore as shark researcher Matt Hooper in Jaws. Not all movie watches take decades to identify. Test your knowledge in this quiz to see how well you know your Hollywood watch trivia. Hints in the form of answers appear at the end.

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Jan 25, 2010 by WatchTime

TIME TEST: Famous Firsts

The first month of a new decade: what better time to mull over other promising (albeit not always successful) beginnings? Test your knowledge of a dozen watch-world firsts (the answers are at the end).

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Jan 10, 2010 by Norma Buchanan

TIME TEST: The Year in Watches

For those who may have missed it, this was our featured article last week, and it was so popular, we’ve carried it over. Say goodbye to 2009 with this WIS quiz on some of the year’s top stories. To see how you did, or to ensure a perfect score, scroll down to the bottom of...

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Dec 20, 2009 by Norma Buchanan

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