Timex

Americana on the Wrist: Timex Goes Back to Its Roots With U.S.-Made American Documents Series

As major watch manufacturers go, it’s hard to imagine one more quintessentially American than Timex. Founded in Waterbury, Connecticut in 1854 as the Waterbury Clock Company, its mission to “democratize” timekeeping for the masses began with the manufacture of clocks that were less expensive alternatives to their European-made counterparts. It continued through the following decades...

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Aug 9, 2019 by Mark Bernardo

FEATURE:

First Watch: U.S. Presidents and Their Timepieces

WatchTime shares, in this feature on U.S. presidents and their watches, what brands graced the wrists and waistcoasts of our chief executives, such as JFK's Omega Ultra Thin and Bill Clinton's Cartier Ballon Bleu.

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Feb 18, 2019 by Norma Buchanan

NEWS

Timex and Todd Snyder Team Up for Another Sub-$200 Vintage-Look Watch

Who says we're not versatile here at WatchTime? Yesterday, we showed you Richard Mille's ultra-complex RM 25-01, designed in collaboration with Sylvester Stallone, with a price tag just shy of a million dollars. Today, we're showcasing another joint collaboration way down at the other end of the price spectrum, namely the latest vintage-look piece to emerge from mass-market Timex's partnership with menswear designer Todd Snyder.

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Aug 17, 2018 by Mark Bernardo

FEATURE

Vintage Eye for the Modern Guy: Timex Marlin

Timex has never been a luxury brand, nor has it ever attempted to be. It has simply remained, at least since its modern debut in the 1950s, as an inexpensive and reliable option for those seeking out a watch capable of the two most basic requirements: to tell the time and not break. This is...

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Feb 4, 2018 by Caleb Anderson

END-OF-YEAR GUIDE

Five Watches Under $500 You May Have Missed This Year

As 2017 comes to an end, the WatchTime editors wanted to cover some notable watches of the year in a variety of price ranges. First up, here’s our guide to watches under $500 that you may have missed throughout everything that 2017 had to offer. — The WatchTime staff Everyone loves a good bargain, even...

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Dec 8, 2017 by Logan R. Baker

INDUSTRY

Who Owns What: A Guide to the Watch Groups

We present here a guide to the major watch groups and their holdings, including Swatch Group, Richemont, LVMH, Kering Group, Seiko Group and others.

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Oct 12, 2017 by Jay Deshpande

Which Watch Brand Spends the Most on Advertising?

We take a look at the top watch advertisers in the U.S. - including Cartier, Rolex, Movado and Patek Philippe - and reveal how much they spend, and who spends the most.

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Dec 31, 2014 by Jay Deshpande

Million Dollar Club 2012: Watch Advertising at All-Time High

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads.

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Apr 8, 2013 by Joe Thompson

Talking Watches With New Alpina Brand Ambassador William Baldwin

Recently, the sporty Swiss watch brand Alpina announced that actor William Baldwin (Backdraft, The Squid and the Whale, TV’s “Gossip Girl”) will be the celebrity brand ambassador for its new line of Alpina Divers watches. The brand welcomed Baldwin in a gala press event at New York’s Maritime Hotel in late June. At the event,...

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Jul 13, 2012 by Mark Bernardo

Trivia Quiz: Hollywood Watches

This time around our quiz features (mostly) action films, and we throw in a small-screen question or two. Do you know which watches these characters wore? This ticket to the movies is free, and as always, the answers appear at the end. Good luck!

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Nov 14, 2010 by WatchTime

Timex to Close Vincent Bérard

The Timex Group’s grand foray into the high reaches of the luxury mechanical watch market is ending. Swiss media are reporting that Timex is shutting Vincent Bérard S.A., the La Chaux-de-Fonds-based manufacturer of luxury mechanical watches, that it acquired in 2006. While neither Timex nor the Vincent Bérard firm has made any official announcement, sources...

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Jul 18, 2010 by Joe Thompson

Trivia Quiz: Watches in the Movies 2 – The Sequel

A few weeks back we offered some general “watches in the movies” trivia. This time around we’re focusing on watches worn by leading men such as Brad Pitt, Tom Cruise, Matt Damon and John Travolta, with a few comedy stars added to lighten things up. Do you know which watches these top actors wore? Test...

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Mar 28, 2010 by WatchTime

Trivia Quiz: Watches in the Movies

In the February issue of WatchTime, we reveal which watch Richard Dreyfuss wore as shark researcher Matt Hooper in Jaws. Not all movie watches take decades to identify. Test your knowledge in this quiz to see how well you know your Hollywood watch trivia. Hints in the form of answers appear at the end.

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Jan 25, 2010 by WatchTime

TIME TEST: Famous Firsts

The first month of a new decade: what better time to mull over other promising (albeit not always successful) beginnings? Test your knowledge of a dozen watch-world firsts (the answers are at the end).

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Jan 10, 2010 by Norma Buchanan

TIME TEST: The Year in Watches

For those who may have missed it, this was our featured article last week, and it was so popular, we’ve carried it over. Say goodbye to 2009 with this WIS quiz on some of the year’s top stories. To see how you did, or to ensure a perfect score, scroll down to the bottom of...

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Dec 20, 2009 by Norma Buchanan

TIME TEST: The Year in Watches

Have you been taking notes? We did say there would be a test. Say goodbye to 2009 with this WIS quiz on some of the year’s top stories. To see how you did, or to ensure a perfect score, scroll down to the bottom of the page to see the answers.

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Dec 14, 2009 by Norma Buchanan

CX Swiss Military Watch Survives Shotgun, Dynamite, and 20,000 Feet

It may not slip discretely beneath your dress shirt cuff, but the CX Swiss Military Watch model called 20,000 Feet is what you will want on your wrist the next time you dive to 6,000 meters. The watch will also come in handy if you plan on standing directly next to a large explosion, or...

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Oct 7, 2009 by WatchTime

A Boom for the Budget-Minded: Watches Under $1000

Times are tough. But, contrary to what you might think, a tight watch budget doesn’t mean taking a pass on a mechanical movement. With the fall selling season dawning, there’s a fresh crop of under-$1,000 mechanical watches now in stores or soon to be there: the biggest batch, at least it seems to us, since...

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Aug 24, 2009 by Norma Buchanan

Rolex Leads U.S. Watch Advertiser Pack

U.S. luxury watch king Rolex was the top watch advertiser by far in the United States in 2008. TNS Media Intelligence, which tracks watch advertising across 17 media categories, estimates that Rolex spent $49.30 million on ad placements last year. The figure is more than $20 million more than the number two advertiser, Breitling, which...

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Jul 12, 2009 by Joe Thompson