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Reading time 5 min.

The Art of Simplicity in Breguet Gold: Meet the Classique Souscription 2025

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Abraham-Louis Breguet stands as one of the most celebrated figures in horological history, with few watchmakers ever achieving his level of fame and influence. His groundbreaking inventions, such as the tourbillon (around 1795) and the first wristwatch (1810), revolutionized timekeeping by enhancing precision and reliability. Breguet was also a master of elegant design, introducing the signature open-tipped hands and Breguet numerals (1783) and guilloché dials (1786) that were all about legibility and remain iconic today.

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In honor of the brand’s 250th anniversary, Breguet releases the Classique Souscription 2025 wristwatch, a modern tribute to one of his original concepts aimed at making high-quality watches more accessible. It was through an advertising pamphlet conceived by the master himself that this robust and reliable creation gained recognition—a pocket watch distinguished by its large 61mm diameter, pristine white enamel dial, and elegantly simple movement architecture. While Breguet is celebrated primarily as an exceptional watchmaker, he was equally a visionary entrepreneur, unafraid to innovate not only in horology but also in his commercial approach.

His sales strategy was both practical and forward-thinking: to place an order for such a watch, customers were required to pay a quarter of the total price upfront. This deposit allowed the Quai de l’Horloge workshop to procure the necessary materials for production, effectively laying the foundation for series manufacturing. Over the course of more than three decades, approximately 700 of these timepieces were produced using this method.

The Classique Souscription 2025 commemorative timepiece captures the essence of Breguet’s enduring dedication to precision, simplicity, and legibility. Through both its technical refinement and historical inspiration, this single-hand watch exemplifies the timeless legacy of the brand's founder.

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The dial and its many intricate details honoring Mr. Breguet

Dressed in immaculate grand feu enamel, the dial embodies the refined aesthetic envisioned by the master watchmaker. Rooted in simplicity and contrast, it offers exceptional legibility, which was one of Breguet's main goals. At its center, a distinctive steel Breguet hand—flame-blued and meticulously curved by hand—sweeps with elegance. Its tapered tip glides over the slightly inclined Breguet Arabic numerals and the circular chemin de fer minute track, specially designed to highlight the hours and key intervals at 5, 10, 15, and 30 minutes. Both the numerals and minute markers are rendered in deep black petit feu enamel like the Breguet signature positioned at 12 o’clock. This configuration enables time to be read with a precision of up to five minutes.

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In the typical style of the old master, the inscriptions “Souscription”, the unique serial number and the secret signature appear discreetly on the dial, which is protected by a sapphire crystal with a “chevé” profile—an innovation also credited to Breguet. Thinner and less domed than the styles popular at the time, this design features a relatively flat surface that curves subtly toward the edges, merging seamlessly with the case—an unprecedented approach in its era.

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A new gold alloy and case design

While the dial remains deeply rooted in tradition, the case—measuring 40 mm in diameter and 10.8 mm in height—introduces a wholly new design that sets it apart within the horological landscape, with a particular emphasis on ergonomics. In a departure from the classic Breguet fluting, the case middle features a finely satin-brushed finish, offering a contemporary interpretation that still honors the aesthetic codes of the original timepieces. The lugs, too, have been reimagined—gently curved to conform more naturally to the wrist, they create a more fluid and harmonious silhouette than the traditional straight design.

The material itself marks a significant first: crafted entirely in the Maison’s own workshops, 18K Breguet gold is composed of 75% pure gold, enriched with silver, copper, and palladium. This proprietary alloy not only possesses a remarkable brilliance but is also highly resistant to discoloration, ensuring long-term stability and a refined, enduring finish.

A new hand-wound movement with a four-day power reserve and meticulous finishing

On the back of the case, a generously sized, slightly domed sapphire crystal offers a clear view of the mechanical artistry within—the new VS00 caliber, crafted in gilded brass to match the distinctive hue of Breguet gold. This movement is adorned with an entirely new guilloché pattern introduced this year, named Quai de l’Horloge. Inspired by the graceful curves of the Île de la Cité and the elegant refinement of the Île Saint-Louis, the pattern creates a harmonious, rhythmic motif that can be endlessly varied.

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The design of the VS00 caliber draws inspiration from the movement architecture of the original Souscription watches. Beating at a frequency of 3 Hz (21,600 vibrations per hour), it delivers an impressive four-day power reserve—all from a single barrel.

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At the heart of its precision lies the balance spring, a finely coiled component made from Nivachron—a non-magnetic titanium-based alloy. This material offers superior resistance to magnetic fields, temperature fluctuations, and shock. The spring is blued and formed with a classic Breguet overcoil, enhancing both performance and aesthetics.

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The movement’s plate and bridges are finely shot-blasted, a decorative finish inspired directly by the early mechanisms of A.-L. Breguet. Blued steel screws and ruby jewel bearings add further visual contrast and refinement. At the center of the movement, the prominent ratchet wheel bears an engraved inscription—faithfully reproducing, in Breguet’s own elegant cursive, the founder’s words describing the design of the original Souscription movement, as once advertised in his own promotional brochure.

“This watch is the link between what we wish to share of the history of Breguet and our desire to perpetuate this history going forward.

Gregory Kissling, CEO

The Classique Souscription 2025 retails for $48,700.

To learn more, visit Breguet, here.

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