Summertime Looks: Bulgari Introduces Aluminium White Automatic


In the ever-evolving world of fashion and technology, colored watches have become a defining accessory, reflecting personal style and innovation by the brands that pull out all the stops to captivate enthusiasts with magnificent hues. In the last couple of years, the landscape of timepieces has undergone a vibrant transformation, with hues ranging from bold and striking to subtle and sophisticated. However, amidst this kaleidoscope of colors we have so far witnessed in 2024, white seems to stand out. Symbolizing sophisticated minimalism, this monochromatic look actually makes for a classy look on the wrist and can be easily paired with any outfit.

One rare example of this year is the Aluminium White Automatic just announced by Bulgari. First launched in 1998, the Bulgari Aluminum collection features an unconventional yet sporty and striking combination of an aluminum case and rubber strap. It is crowned by a rubber bezel bearing the double “Bvlgari Bvlgari” signature which first graced a Bulgari timepiece in 1977.

Here, the sleek aluminum dial which is inspired by an ancient Roman coin is paired with rhodium-plated indexes and hands coated with Superluminova for easy readability. A splash of color is added by the seconds hand which stands out in red against the white background. There is also a date window at 3 o’clock.

The case has a diameter of 40mm and is water resistant to 100 meters. It is attached to a white rubber strap with aluminum links and pin buckle. Behind the closed case back made of titanium, Bulgari’s Solo Tempo movement sets the pace. The self-winding caliber B77 caliber beats at 28’800 VpH (4Hz) and offers a 42-hour power reserve. The Aluminium White Automatic is limited to 1,000 pieces.

Pricing for the Bulgari Aluminium White Automatic is marked at $3,150 excluding taxes. 

To learn more, visit Bulgari, here.

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