Ad
Ad
Ad
Ad
Ad
Ad
Reading time 2 min.

Summer Ready: Baume & Mercier Expands the Riviera Automatic 42mm with Gray and Rose Gold

baume-et-mercier-riviera-m0a10660-mood
© @IMAGIE

In its latest interpretation of the maritime inspired Riviera unveiled at this year's Watches & Wonders, Baume & Mercier highlights the elegant contrast of gray shades and rose gold accents. Part of the sixth generation of this icon which first appeared in 1973 the Riviera Automatic 42mm Ref. M0A10660 sets sail in a 42-millimeter stainless-steel case distinguished by the distinctive twelve-sided titanium bezel with four characteristic screws.

baume-et-mercier-riviera-m0a10660-front
© PR

Faceted hands and Roman numerals in rose gold set shimmering accents on the slate gray sunburst dial with the signature wave pattern. The three-hand watch with date display at three o'clock is water-resistant to 100 meters and powered by Swiss self-winding caliber Sellita SW200. The slate gray rubber strap can easily swapped thanks to the "Fast Strap" system. Pricing is marked at $3,000.

To learn more, visit Baume & Mercier, here.

Archiv

Latest Articles

Favre Leuba Chief Tourbillon Adds a Hand-Guilloché Dial - Traditional craft meets modern watchmaking
Favre Leuba pairs the Chief Tourbillon with a blue hand-guilloché dial, a 41mm steel case, and a hand-wound movement developed with Jean-François Mojon.
3 minutes
Oct 23, 2026
Raymond Weil Millesime Jubilee Marks 50 Years in Blue - A 500-piece neo-vintage chronograph
The Raymond Weil Millesime Jubilee celebrates the brand’s 50th anniversary with a 39mm case, layered blue dial, and 62-hour chronograph movement.
3 minutes
Oct 23, 2026
Sinn 103 St Sa Marks Lufthansa’s 100th Anniversary - A Frankfurt-made tribute to flight
The Sinn 103 St Sa Lufthansa celebrates the airline’s centennial with aviation-inspired details, a 62-hour chronograph movement, and a 100-piece run.
3 minutes
Oct 23, 2026

You might also be interested in

James Bond's Watches: The Complete Movie Timeline - FEATURE
He’s the world’s most famous secret agent, and the selection of watches on his wrist is at least as varied as the parade of “Bond girls” at his side. Our timeline presents an overview of James Bond's watches throughout the years.
7 minutes
To the Summit without Oxygen: A Spotlight on the Montblanc 1858 Geosphere 0 Oxygen
Montblanc is emphasizing the meaning of its brand name to a greater degree and creating innovative watches connected to alpinism. The company recently collaborated with extreme mountaineer Reinhold Messner to create a watch with no oxygen inside its case.
9 minutes
May 25, 2026
Who Owns What: A Guide to the Watch Groups - INDUSTRY
We present here a guide to the major watch groups and their holdings, including Swatch Group, Richemont, LVMH, Kering Group, Seiko Group and others.
9 minutes
Ad
Ad
Ad
Ad
Ad