Ad
Ad
Ad
Ad
Ad
Ad
Reading time 2 min.

Summer Ready: Baume & Mercier Expands the Riviera Automatic 42mm with Gray and Rose Gold

baume-et-mercier-riviera-m0a10660-mood
© @IMAGIE

In its latest interpretation of the maritime inspired Riviera unveiled at this year's Watches & Wonders, Baume & Mercier highlights the elegant contrast of gray shades and rose gold accents. Part of the sixth generation of this icon which first appeared in 1973 the Riviera Automatic 42mm Ref. M0A10660 sets sail in a 42-millimeter stainless-steel case distinguished by the distinctive twelve-sided titanium bezel with four characteristic screws.

baume-et-mercier-riviera-m0a10660-front
© PR

Faceted hands and Roman numerals in rose gold set shimmering accents on the slate gray sunburst dial with the signature wave pattern. The three-hand watch with date display at three o'clock is water-resistant to 100 meters and powered by Swiss self-winding caliber Sellita SW200. The slate gray rubber strap can easily swapped thanks to the "Fast Strap" system. Pricing is marked at $3,000.

To learn more, visit Baume & Mercier, here.

Archiv

Latest Articles

Hands-On with the RZE Resolute Type A - A classic pilot’s watch formula gets a tougher, more colorful twist
The RZE Resolute Type A pairs a classic pilot’s watch layout with a lightweight titanium case, bold color options, and an automatic Miyota movement.
4 minutes
Aug 21, 2026
Watch Myths: 10 Misconceptions Even Collectors Believe - Myths and misconceptions
Many beliefs about mechanical watches sound convincing. Look more closely, however, and some of the watch world’s most persistent “truths” fall apart.
4 minutes
Aug 22, 2026
Yema Brings Back the Superman Bronze CMM.10 in Three New Colors - Three new colors for Yema’s bronze Superman diver
The wonderfully retro Superman returns in bronze, combining professional diving capabilities with a vintage-inspired design and Yema’s French manufacture expertise.
3 minutes
Aug 21, 2026

You might also be interested in

To the Summit without Oxygen: A Spotlight on the Montblanc 1858 Geosphere 0 Oxygen
Montblanc is emphasizing the meaning of its brand name to a greater degree and creating innovative watches connected to alpinism. The company recently collaborated with extreme mountaineer Reinhold Messner to create a watch with no oxygen inside its case.
9 minutes
May 25, 2026
James Bond's Watches: The Complete Movie Timeline - FEATURE
He’s the world’s most famous secret agent, and the selection of watches on his wrist is at least as varied as the parade of “Bond girls” at his side. Our timeline presents an overview of James Bond's watches throughout the years.
7 minutes
Who Owns What: A Guide to the Watch Groups - INDUSTRY
We present here a guide to the major watch groups and their holdings, including Swatch Group, Richemont, LVMH, Kering Group, Seiko Group and others.
9 minutes
Ad
Ad
Ad
Ad
Ad