Watches and Wonders Geneva came to a close on Monday April 15, 2024, “setting both new records and a positive tone for the industry overall.”
Some facts about this year’s event (provided by the organizer):
- The event managed to attract over 49,000 unique visitors between April 9 and 15 (+14% vs. 2023), including 5,700 retailers and 1,500 journalists, who all came to see the new introductions from 54 brands.
- Of the 19,000 tickets made available to the public (vs. 12,000 in 2023), once again 25% were sold to under-25s, with an average age of 35, identical to 2023.
- The hashtag #watchesandwonders2024 had a reach of over 600 million people at closing time. The arrival of several celebrities certainly helped: Among them, the supermodel Gisele Bündchen, the tennis champion Coco Gauff, and soccer superstar Kylian Mbappé came to Geneva.
- Over 10,000 retailer appointments (+25% vs. 2023) 1,800 Touch & Feel press sessions, and a significant increase in end-clients placing orders was recorded as well.
Needless to say, WatchTime’s editorial team has also made the trip to Geneva to cover the show in real-time (see here).
You can expect to see more coverage here in the coming days, so make sure you have signed up for the newsletter and watch out for the upcoming print issue for a comprehensive overview of the industry’s most important show. And if you have time this week: Join us this Thursday online for a TimeOut session for a discussion with members of the WatchTime team about Watches and Wonders.
