America’s largest luxury watch show, WatchTime New York, returns to Manhattan’s Gotham Hall on October 14-15 (Click here for event details and to purchase tickets). For the second year in a row, German boutique luxury brand Moritz Grossmann will be among the exhibitors, showcasing its new Atum Pure M collection, which debuted at this year’s Baselworld watch fair.
The Atum Pure M is one of the first steel models introduced into the Glashütte-based brand’s Atum collection, which debuted three years ago. The timepiece, which is housed in a three-part, 41-mm case, features a dial made translucent by a steel mesh insert (the “M” in the watch’s name stands for “mesh”). Among other elements, the mesh dial insert offers a glimpse from the front at the brand’s Grossmann manual winding system with pusher.
The watch is powered by manual-wind Caliber 201.0, which has a technical-looking, matte finish meant to complement the steel case. (The company calls it the “Pure Classic Finish.”) The movement, which can be viewed through a clear caseback, has an unusual feature: to prevent the watch hands from jiggling off position when the crown is pushed back in after re-setting, the crown springs back to its original, pushed-in position automatically after the hands have been adjusted to the right time. The wearer then pushes the button at 4 o’clock to restart the watch. The lancet-shaped hands and outer part of the dial (excluding the mesh insert) were made in-house. The watch, 41 mm in diameter, also comes with a case made of black DLC steel, pictured below. Several executions are available, with blue, green, white, and orange highlight colors.
Both the plain steel and DLC models are limited editions of 50 pieces, priced at $12,400 and $13,100, respectively. The Moritz Grossmann Atum Pure M models, along with pieces from the rest of the brand’s portfolio, will be on display at WatchTime New York. If you’re interested in finding out how they look and feel on your own wrist, click here to reserve your tickets now!
Moritz Grossmann Atum Pure M watches look truly fabulous, yet these are quite reasonably priced and, thankfully, do not cost an arm and a leg.