Bulova has recently made waves within the watch community for releasing a variety of interesting watches in the upper reaches of its long-established price range. Over the past few years, the brand’s entry-level pieces have largely taken a back seat, marketing-wise, to fascinating and higher-end models like the Oceanographer, Chronograph A “Surfboard,” and Moon Watch, among others. However, Bulova now reasserts its commitment to its core mass-market price point with the latest updated models in four product families: Surveyor, Sutton, Aerojet, and Marine Star.
At the top of the handful of releases is the new Surveyor, which joins the brand’s Classic Collection and is positioned as a sportier-type dress watch, essentially geared as a timepiece for everyday wear. Bulova is launching two models this year, an all steel-toned model with a black dial, and a two-toned version with a white “mother of pearl” dial.
Each watch uses a 42-mm case, drawing “cues from luxury designs,” whose features include an oyster-style bracelet, a mostly geometric silhouette, and a smooth bezel. The obvious draw on the dial is the open-heart aperture, which showcases the automatic Miyota Caliber 82SO, a standard movement among Bulova’s mass-market watches that beats at 21,600 vph and stores an approximately 42-hour power reserve. Pricing for the Surveyor ranges from $450 to 495.
Behind the Surveyor is the Bulova Sutton, sporting the most historically inspired design of the new group, which takes its cues from the brand’s Art Deco-influenced 1948 President watch. This model also includes two new colorways, with a silver-dial model with a brown leather strap, and a black-dial edition matched with a black strap.
Each of the Sutton’s colorways come in the aforementioned Deco-influenced case shape, its rectangular silhouette measuring 33 mm by 49 mm. The dial is just as striking, featuring applied numerals upon a guilloché-textured background. This model also features an openwork aperture, once again displaying the Miyota caliber 82SO. The Sutton is priced at $395.
While the Sutton is the most obviously historically influenced, the Bulova Aerojet also takes inspiration from the past. Here we find a 1960-inspired design, available with a dial in either sunray blue or brown, each of them featuring a slight degradé effect and a distinctive cross-hair motif at their center. The watch’s sharp styling includes an integrated bi-color day/night indicator, echoing the dial’s primary color, at the 9 o’clock position.
Inside the 41-mm steel case ticks the Miyota Caliber 8217, another movement used often by Bulova, equipped with a hacking seconds mechanism, a 21,600 vph frequency, and an approximately 40-hour power reserve. The blue-dial edition on a strap will retail for $450, while the brown dial on the steel bracelet is marked at $495.
Bulova Marine Star
The final launch comes from Bulova’s Marine Star collection, the most modern of the group, which Bulova has long used to bring bold, sporty designs at a mass-market price point. The new watch is large and robust, with a two-toned case water-resistant to 200 meters. The textured dial reflects the bicolor style, with gold details contrasting with a black base.
Like the Surveyor and Sutton, the Marine Star also has an open dial aperture to showcase the movement — in this case, the Miyota Caliber 82S5-21A, another basic automatic caliber beating at 21,600 vph and capable of a 42-hour power reserve. The Marine Star ranges in price from $595 on a silicone strap to slightly higher, $695, on a gold-toned steel bracelet.
To learn more about these new models, visit Bulova, here.