Cable Meets Cobra: David Yurman’s New Shelby 1000 Sports Watch

David Yurman Revolution Shelby 1000 BlackWatch-and-jewelry designer David Yurman, famous for his signature cable bracelet, has teamed up with muscle-car visionary Carroll Shelby, creator of the legendary Shelby Cobra, to create Yurman’s first limited-edition sports watch, the David Yurman Revolution Shelby 1000.

The Shelby watch, which is available in two case versions — one in stainless steel and one “all-black” model with black PVD —  is the centerpiece of David Yurman’s recently introduced family of sports watches, called Revolution. It celebrates the 50th anniversary of the Shelby American brand, founded by Carroll Shelby, which produced the Cobra and other high-performance sports cars that tore up the worldwide auto racing circuit in the 1960s and early 1970s. The release of the watch coincides with the introduction of the new Shelby 1000 Mustang, described by the company as its most powerful car to date. (Wallpaper images of the Shelby 1000 car are at the bottom of the article.)

The watch features a 43.5-mm case with rubber side insets and is powered by an ETA/Valjoux 7753 automatic chronograph movement. The bezel includes an engraved tachymeter scale, a useful feature for professional and weekend racers who want to log their lap times. The multi-layered, galvanic dial sports an engraved Shelby Cobra insignia, which has been finished by hand, and is accented by vertical guilloché racing stripes. The pattern on the textured rubber strap is inspired by an actual cobra’s belly. (Click on pictures for larger images.)

David Yurman Revolution Shelby 1000 BlackDavid Yurman Revolution Shelby 1000 Silver

“For half a century, Shelby American has been creating iconic cars that have both progressed automotive design as well as demonstrating how beautiful and effecting American craftsmanship can be,” said Evan Yurman, David Yurman’s son and the company’s director of design for men’s jewelry and timepieces. “It’s this extraordinary dedication to craftsmanship and design that gravitated us to partner on this project, as both brands share the same passion for building beautiful objects of the highest possible quality.”

The stainless steel version of the David Yurman Revolution Shelby 1000 will be a limited-production model (total pieces as yet undetermined) priced at $7,200. The black-PVD model is limited to 150 pieces and priced at $8,600. Both will be available at David Yurman retail stores, select retailers and at

Shelby 1000 Profile

Shelby 1000 Quarter-Mile

Shelby 1000 Side

Shelby 1000 Track

Technical characteristics:

Movement: ETA Valjoux 7753, automatic, chronograph; 27 jewels; 48-hour power reserve

Functions: Hours, minutes, small seconds, chronograph

Case and strap: Stainless steel or stainless steel/black PVD, rubber side inset and crown protectors; scratch-resistant sapphire crystal with double-sided nonreflective coating; screw-down crown and caseback; rubber chronograph pushers; engraved tachymeter scale on bezel; caseback engraved with Carroll Shelby’s signature; water-resistant to 100 meters; natural black rubber strap with deployant clasp

Dial and hands: Multi-layer black galvanic dial with vertical guilloche racing stripes and coarse grain zone; recessed black galvanic subdials; applied Shelby Cobra insignia, Arabic numerals and indices; 30-minute chronograph subdial at 3 o’clock; small seconds subdial at 9 0’clock; indices and hands treated with Super-LumiNova

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  1. P.J.Kirkhorn

    Thank god i don’t like the watch,the car is killer.P.J.

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