TAG Heuer and Parsons The New School for Design have unveiled the winners of the “Art of Watchmaking,” a 10-week competition that challenged eight teams of Parsons product design students to reinterpret TAG Heuer’s classic Monaco chronograph.
During the review, each of the student teams showcased three concepts, and discussed their inspiration, target consumer and design philosophy. Ideas ranged from a Monaco with a rotating case to designs inspired by the New York City transportation system.
First-place honors went to the team of Yong Yi Lee, Yoav Menachem and Amit Ran, whose designs included numbers to appeal to collectors.
Second-place honors went to the team of Enrique Diaz Rato de Zabala, Michelle Organ and You Jin Sung, whose designs included a black ceramic timepiece with colorful accents.
Third-place went to the team of Yusuke Sekiguchi, Christopher Beatty and Helen Kim, whose designs included a piece with naturally grown crystals in its dial.
Each member of the three teams will receive a monetary prize and a Tag Heuer timepiece. In addition, TAG Heuer may produce one of the first-place designs as a limited-edition piece.