Which Watch Brand Spends the Most on Advertising?


–. Zenith 4.01
32. Harry Winston 3.80
33. Louis Vuitton 3.73
34. Casio 3.65
35. Luminox 3.62
36. Tissot 3.46
37. Oris 3.42
38. Timex 3.19
39. Bulova 2.97
40. David Yurman 2.91
41. Garmin 2.67
–. Fendi 2.67
43. Coach 2.65
44. Panerai 2.59
45. Glashütte Original 2.54
46. Victorinox 2.52
47. Girard-Perregaux 2.42
48. MTM 2.34
49. Fossil 2.30
50. Ralph Lauren 2.26
51. Piaget 2.15
52. Jaeger-LeCoultre 2.14
53. Anne Klein 2.12
54. Michele 2.05
–. Richard Mille 2.05
56. Bulgari 1.95
57. Blancpain 1.78
58. Carl F. Bucherer 1.67
59. Graff 1.59
60. Pulsar 1.38
61. Stauer 1.37
62. ALOR 1.34
63. Ebel 1.33
–. Emporio Armani 1.33
65. Gucci 1.25
66. Kenneth Cole 1.22
67. Frédérique Constant 1.08
68. Hamilton 1.01
69. Jorg Gray 1.00

(Source: Kantar Media)

 

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  1. $0.5billion,when millions of people have less than $1 a day to survive, in this world.
    digrace. each rolex, 30% of the price is for dvertising, maybe, if not more.buy Pulsar-sieko, true value for money.

    Reply
  2. MrTissot

    Dear ioancio,

    You make a great point!

    I can truly understand where you are coming from, that is that a true High End Wristwatch Manufacture should not have to depend on bucket loads of advertising and endorsements in order to create awareness and attract attention from the public towards its wristwatches. My guess is the Lower End brands need to do this to entice customers to pull out their wallets out whereas a High End Manufacture can use its reputation via Word Of Mouth a little more than just its advertising.

    Reply
  3. It’s astonishing the amount of money generated by watch sales internationally as inferred by the amount being spent on advertising. The percentage mark-up on watches must be very high because most people, those with whom I come into contact anyway, don’t have dozens of watches. Most don’t seem to spend large sums on watch purchases either.

    When I lived in the United Arab Emirates I’d walk past the many watch only shops in the malls and see a half million dollars worth of stock, two Indian gentlemen in suits and rarely any customers. Given the rent, wages and other costs of business, I wondered how many watches they’d need to sell each week just to break even.

    Anyone have any idea about the economics?

    Reply
    • you have to understand how important watch brands see having a presents in high profile locations is.
      Having spent 25 years inside the high end watch industry, I have implemented such vanity projects.

      Reply
  4. Maryhelen Jones

    Jay,

    Just wanted you to know that I really found the figures you cited from Kantor Media fascinating. I’ve referenced your posting in my blog and gave you/Kantor Media credit for your analysis. I look forward to your July 2015 summary of the 2014 watch brand U.S. advertising expenditures.

    Reply
  5. Steve

    What all goes into the advertising figures?

    Print and media advertising is a given, but does something like promotion of a sporting event or series, such as Tudor’s sponsoring of the United Sports Car Championship series or Rolex sponsoring the Daytona 24 hour race, get included as advertising?

    The curious want to know.

    Reply
  6. ioancio alex

    It is pretty much interesting to see who is big and who ain’t. But guys tell me where is Lange und Sohne?
    This is why I thing they are nr one. They do not spend so much on adv. Who knows what is best knows and who doesn’t is left behind. The other thing why I appreciate the germans is because they are not making watches connected to sport events or so on ! Keep going guys! You are number one, alex

    Reply
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