On November 25, Jaquet Droz launched its new digital world. Navigation links launch visitors on travels around, over and into a sepia-toned Tim Burtonesque microcosm. Visitors can travel to La Chaux-de-Fonds, Geneva, London and Paris, retracing Jaquet Droz’s steps. Underground lie the roots of the manufacture, including aesthetic traditions and history. Once airborne, the traveler heads to Saturn’s rings for the latest news. The Moon is home to the catalog, and the Sun shines on the nearest points of sale.
Click the screen captures below to view larger versions, or click here to visit the new world of Jaquet Droz yourself.