TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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NEWS

Getting Smarter: TAG Heuer Launches the Next Generation of its Connected Luxury Smartwatch

After pioneering the luxury connected segment back in 2015 and then following through with a slew of connected models like 2019’s Connected Modular Golf Edition, TAG Heuer has released yet another addition to its Connected range – the 2020 (third generation) Connected watch. This timepiece makes a design and technological statement that cements the Swiss...

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Mar 14, 2020 by WatchTime

Sponsored: Bulova Launches Bold at Heart Campaign in Celebration of its “History of Firsts”

With a history spanning more than 146 uninterrupted years, New York City-based Bulova has built its watchmaking legacy on its renowned “History of Firsts.” This fall, the brand once again reflects upon its nearly century-and-a- half-long role as a boundary pusher, soulfully refocusing on its historic renown among consumers for integrity, ingenuity, and innovation in...

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Dec 6, 2021 by WatchTime

NEWS

TAG Heuer Partners with Aston Martin Red Bull Racing for Commemorative Formula 1 Watch

Last month, TAG Heuer unveiled the new Formula 1 Aston Martin Red Bull Racing Special Edition 2020. The new model, which as its name implies is part of the popular racing-inspired Formula 1 series produced by the brand, is the second commemorative watch produced in collaboration between TAG Heuer and the Aston Martin Red Bull...

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Mar 7, 2020 by Caleb Anderson

THE WATCHTIME Q&A:

Outlaw Connoisseur: “Mayans MC” Actor Antonio Jaramillo Talks Watches

Antonio Jaramillo, who co-stars on FX’s motorcycle club drama “Mayans MC,” whose third season is set to debut this fall, went from selling watches at Tiffany & Co. to acting in stage plays, TV and movies. But the Mexican-born actor has continued his pursuit of horological knowledge while assembling a small but eclectic timepiece collection....

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Mar 6, 2020 by Mark Bernardo

Sponsored: Glashütte Original Launches the Seventies Chronograph Panorama Date in Blue

First launched in 2014 to critical acclaim, the Glashütte Original Seventies Chronograph Panorama Date has gone on to become a true retro classic. Defined by its charming square style, versatility on the wrist, and refined execution, the vintage-inspired chronograph is firmly established as an interesting and attractive option within the German watchmaker’s diverse and eye-catching...

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Dec 3, 2021 by WatchTime

FEATURE:

First Watch: U.S. Presidents and Their Timepieces

WatchTime shares, in this feature on U.S. presidents and their watches, what brands graced the wrists and waistcoasts of our chief executives, such as Lincoln's Waltham pocketwatch, JFK's Omega Ultra Thin and Bill Clinton's Cartier Ballon Bleu.

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Feb 17, 2020 by Norma Buchanan

NEWS

TAG Heuer is Celebrating 160 Years with the Carrera Silver Limited Edition

To kick off “a year of tributes and celebrations”, TAG Heuer has just revealed the Carrera 160 Years Silver Limited Edition (1,860 pieces) during the inaugural LVMH Watch Week in Dubai. The chronograph will be available worldwide from June 2020: Celebrating with the TAG Heuer Carrera 160 Years Silver Limited Edition Back in 1962,...

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Jan 15, 2020 by Roger Ruegger

Sponsored: Striving for Innovation and Value, Mancheront Debuts its Sports-Ready Pacer

True innovation in the sub-$1,000 price range for mechanical watches – in particular for sports-focused ones – is a rare feat. That is, of course, unless you are Sydney-based Mancheront, a new watch brand making its global debut with a modern timepiece that works to perfectly pair useful and novel design with robust, value-driven watchmaking....

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Dec 1, 2021 by WatchTime

10 Things to Know About TAG Heuer

Here are ten things you should know about TAG Heuer, including the brand's deep connections with sports timing and automobile racing, and more recently, a series of groundbreaking developments in the field of ultra-fast mechanical chronographs.

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Dec 19, 2019 by WatchTime

NEWS

TAG Heuer Launches the Fifth and Final Timepiece in its Monaco 50th Anniversary Series

TAG Heuer's 50th anniversary celebration for its famous and groundbreaking Monaco chronograph, which began in June at the Monaco Grand Prix, concluded spectacularly last week in Shanghai, where the brand unveiled the fifth of five Monaco Limited Editions, designed to represent the decade from 2009 and 2019 and thus, arguably, the most modern-looking of the quintet of tribute timepieces.

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Oct 31, 2019 by Mark Bernardo

Sponsored: Back for Another Round, CODE41 Launches the NB24 Edition 2 with an Exclusive Swiss Caliber

When Lausanne-based CODE41 launched the NB24 Chronograph in 2021, the watch made significant waves with the exceptional level of technicality and expertise it represented for its price— a defining combination of traits that has characterized each of the brand’s timepieces. Led by the value proposition of its avant-garde design, the NB24 struck a serious chord...

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Nov 25, 2021 by WatchTime

PORTFOLIO

Time Explorers: 6 Watches Tough Enough for the Outdoors

When climbing or hiking, mountain biking or camping, a watch needs to be sturdy and able to withstand scratches and impacts. Outdoors, far away from work, the pressures of everyday schedules quickly fall away. We’ve found six watches designed to rediscover that lost time, including new models from TAG Heuer, Oris, and Sinn.

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Oct 9, 2019 by WatchTime

NEWS

Into the New Millennia: TAG Heuer Monaco 1999-2009 Limited Edition

For the fourth time this year, TAG Heuer is releasing a limited-edition model in the commemorative quintet series celebrating the 50th anniversary of the Monaco series. This latest model is inspired by the period between 1999 and 2009, and comes on the heels of the 1989-1999, 1979-1989, and 1969-1979 models, each released earlier in summer...

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Oct 2, 2019 by Caleb Anderson

Sponsored: Citizen Ushers In “Purposeful Power” Campaign with Limited-Edition Promaster Navihawk

Citizen Watch Company has launched a new brand campaign, focused on its groundbreaking Eco-Drive technology, to remind consumers of the Japanese watchmaker’s core values and to re-emphasize its commitment to environmental sustainability. Dubbed “Purposeful Power,” the campaign kicks off with the release of an exciting new watch from its Promaster series, the Limited Edition Navihawk....

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Nov 24, 2021 by WatchTime

FEATURE:

Vintage Eye for the Modern Guy: Mercer Lexington Chronograph

Mercer is a brand I’ve seen popping up on Instagram for the past year or so, and for a good reason. If you’re unfamiliar, the brand is a rising design house offering an assortment of watches in both vintage and modern styles, as well as a curated selection of leather goods. Even more impressively, Mercer...

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Sep 8, 2019 by Caleb Anderson

NEWS

Into the Emerald Depths: TAG Heuer’s New Green-Dialed Aquaracers

TAG Heuer has played with a variety of materials and colors for its Aquaracer collection of sporty divers' watches since the collection's soft revamp in 2016, most recently and perhaps most notably 2018's Aquaracer Carbon models. This year, two new Aquaracers debut — one for men, one for ladies — clad in of-the-moment emerald green dials, inspired, says the brand, "by the mesmerizing blue and green shades of the ocean."

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Sep 7, 2019 by Mark Bernardo

Sponsored: Past Meets Present in New Rado Captain Cook High-Tech Ceramic

Pioneering Swiss watchmaker Rado has deemed 2021 “a year of hope and reinvention,” and chosen it for the launch of an unprecedented, revolutionary timepiece. The Captain Cook High-Tech Ceramic is the culmination of many years of research and development that seamlessly fits within the history and tradition of the Captain Cook watch. This latest watch...

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Nov 23, 2021 by Mark Bernardo

NEWS:

Roll Out the Red Carpet: TAG Heuer Launches the Second Monaco 50th-Anniversary Limited Edition

Following the release of the first of five limited-edition Monaco watches intended to celebrate the 50th anniversary of the iconic square-shaped TAG Heuer model at the Monaco Grand Prix in May, the LVMH-owned brand announced the second watch in the commemorative series late last week. The new TAG Heuer Monaco 1979-1989 Limited Edition was introduced...

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Jun 17, 2019 by Logan R. Baker

NEWS

TAG Heuer Toasts 50 Years of the Monaco with First of Five Special Edition Timepieces

Of this year’s major watch-world semicentennials — Omega landing on the moon, Zenith launching the El Primero, etc. — the one that has yet to be fêted in a major way is the debut of the TAG Heuer Monaco, renowned for, among other notables, being the first self-winding chronograph wristwatch in a square case. That...

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Jun 5, 2019 by Mark Bernardo

Baselworld 2019:

WatchTime’s Official Editors’ Round Table for Baselworld

Baselworld 2019 will most likely go down as the show’s deciding year: On one hand, Baselworld had to deal with yet another significantly lower number of exhibitors (and visitors); on the other hand, the show’s new management also had to make sure the outlook for 2020 would be convincing enough to bring back large portions...

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Apr 6, 2019 by WatchTime

BASELWORLD 2019:

TAG Heuer Builds Out the Autavia Collection with 7 New References

Two years ago at Baselworld, TAG Heuer’s biggest news was the long-awaited and widely well-received relaunch of one of its most beloved watches from yesteryear, the Autavia, after a hiatus from the market of more than 30 years. This year, the brand expands the contemporary Autavia family, which had thus far consisted solely of chronographs,...

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Mar 24, 2019 by Mark Bernardo

THE WATCHTIME Q&A:

TAG Heuer Product Director Guy Bove Discusses the TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph

During LVMH’s Geneva Days showcase earlier this month, TAG Heuer launched the Carrera Calibre Heuer 02T Tourbillon Nanograph which features the distinction of being the world’s first production timepiece to utilize a hairspring constructed of carbon. This announcement is notable for a number of reasons. For TAG Heuer, it’s the result of four years of development and...

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Jan 31, 2019 by Logan R. Baker

2018: THE WATCH YEAR IN REVIEW

10 Important Dive Watches Launched in 2018

As we approach the end of 2018 and prepare for 2019 — surely destined to be another interesting year in the world of watches — we take a look back at some of the most noteworthy timepieces that came out this year, in various popular categories. Today, we look at some of 2018's significant dive watch releases.

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Dec 26, 2018 by Mark Bernardo

Black Friday Special: An Overview of 28 of the Top Women’s Watches of the Year

It’s Black Friday, the official start of the holiday gift shopping season. If you were thinking of sharing your passion for watches with the lady in your life, and looking for gift suggestions, look no further. Here we present an array of ladies’ watches, in all price ranges, introduced in 2018. Ateliers deMonaco Ateliers deMonaco’s...

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Nov 23, 2018 by Dara Hinshaw

NEWS

TAG Heuer Fast-Tracks New Ayrton Senna Special Editions

Few watch brands are more closely associated with auto racing history than TAG Heuer, so it is fitting that one of F1's most legendary drivers, Ayrton Senna, should find his legacy enshrined in not one but an entire series of TAG Heuer timepieces. This year, TAG follows up its first Senna-branded watches with two new models: one, a special Heuer 02 Chronograph Automatic with TAG's signature S-link bracelet; the other, a limited-edition version of the Heuer 02 Tourbillon Chronograph.

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Nov 5, 2018 by Mark Bernardo

PROMOTION

TAG Heuer Launches the Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer

TAG Heuer launches the TAG Heuer Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer at Baselworld 2018 - a limited edition with a rare stamp of excellence celebrates the chronograph’s 55th anniversary.

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Nov 5, 2018 by WatchTime

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