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  • TAG Heuer

    TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

    In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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    2021, The Watch Year in Review: 10 Captivating Chronographs

    By almost any standard, the luxury watch world enjoyed a successful year in 2021 despite the lingering effects of the Covid-19 pandemic and its worldwide economic consequences — with high-profile retailers reopening and expanding, new auction records set, some large-scale industry events (like our own WatchTime New York) returning, and of course, a host of...

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    Dec 26, 2021 by Mark Bernardo

    Sponsored: The ANOMALY-T4— the New Watch That’s 100% in CODE41’s DNA

    CODE41’s pioneering, iconoclastic business model has very rapidly succeeded in ranking this project among the most promising in Swiss watchmaking. Other than their watchmaking expertise, the real added value is, above all, each individual who’s part of it. Each member of the CODE41 community – more than 400,000 members strong! – represents an exclusive stakeholder...

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    Jul 1, 2022 by WatchTime

    Speed Streamlined: TAG Heuer Expands Carrera Three Hands Collection with 13 New Models

    Tracing its origins to 1963, TAG Heuer’s Carrera, a motorsport-inspired timepiece named for a treacherous road race, has become of the world’s most iconic and influential example of the modern chronograph wristwatch. In the early 21st Century, however, the Swiss watchmaker began dabbling in reductivist versions of the Carrera’s famous tricompax display to create a...

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    Oct 7, 2021 by Mark Bernardo

    How Low Can You Glow? TAG Heuer Dives Deeper with Aquaracer Professional 300 Night Diver

    Back in April, during Watches & Wonders, TAG Heuer announced the latest revamp of its well-established Aquaracer family of dive watches. The re-engineered Aquaracer Professional 300 kicked off with eight models, all featuring redesigned bezels with ceramic inserts, slimmer profiles, and several other upgrades. Now TAG Heuer expands the collection to 11 total references with...

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    Sep 7, 2021 by Mark Bernardo

    Sponsored: Unlike Any Other, Artem Introduces NATO Style Straps

    Since the brand’s launch in mid-2021, Australian-based Artem has been consistently impressing the market with its appealing line of strap offerings. At first, this was in its signature, next-generation of sailcloth straps, but not long after the brand— upon excited and positive feedback from its growing list of fans— expanded its offerings in both appealing...

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    Jun 28, 2022 by WatchTime

    Now Closed! A Review of the TAG Heuer Carrera Sport Chronograph

    Carrera models encasing the manufacture Calibre Heuer 02 have been available since 2018, but the series lacked a classic version with a closed dial. Now TAG Heuer has closed that gap in the line in an attractive way. with the Carrera Sport Chronograph, which we review in this feature from our March-April 2021 issue. A...

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    Aug 26, 2021 by Alexander Krupp

    FEATURE

    Linking Past to Present: The Evolution of the TAG Heuer Link

    How did TAG Heuer revamp its 1990s leader model, the iconic Link, for the 21st Century? Find out in this feature from WatchTime's Design Special 2019.

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    Aug 18, 2021 by Mark Bernardo

    FEATURE:

    Undercover Wrist: Six Noteworthy Camouflage Watches

    Not just intended for outdoor recreation these days, camouflage has emerged as a trendy and bold alternative for your daily wristwear. Found on both watch straps and dials, the military-focused hue isn’t one normally associated with the luxury world of watchmaking but it has evolved into a distinct look for those in search of a...

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    Jul 20, 2021 by WatchTime

    FEATURE

    Chronomania: The 50+-Year History of the Automatic Chronograph

    Fifty years ago, the consortium of Heuer-Leonidas, Breitling, Buren-Hamilton and Dubois Dépraz vied with lone wolves Zenith and Seiko in the race to launch the world’s first automatic chronograph movement. How did these brands keep their developments secret? And how did the watch world change? We searched the past for clues.

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    Jul 16, 2021 by WatchTime

    Animation Collaboration: TAG Heuer Partners with Nintendo for the Connected x Super Mario

    This week, Swiss watchmaker TAG Heuer added to its popular smartwatch series while also introducing its latest brand partnership. The new Connected x Super Mario is TAG Heuer’s first collaboration with Nintendo, creator of the iconic, eponymous video game character, and the watch at its core represents a playful gamified take on TAG’s flagship “smart”...

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    Jul 15, 2021 by Caleb Anderson

    Blue Tones Meet Titanium in New TAG Heuer Carrera Heuer 02T Tourbillon Chronograph

    Five years ago, TAG Heuer grabbed headlines with the inaugural edition of its Carrera Heuer 02T, a COSC-certified chronograph watch equipped with a flying tourbillon and priced at a relatively accessible 15,000 Swiss francs — tens of thousands less than most other tourbillon watches. The company has built upon that model’s foundation to produce other...

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    Apr 21, 2021 by Mark Bernardo

    Meet the Next Generation of the TAG Heuer Aquaracer (with Live Photos)

    The new Aquaracer from TAG Heuer is called the Aquaracer Professional 300. It still features the previous generation’s signature 12-faceted bezel, but has been equipped with a new set of sword hands, octagonal indexes, a new folding clasp with fine adjustment, and a date window at 6 o’clock (with a round magnifying lens), resulting in...

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    Apr 7, 2021 by Roger Ruegger

    FEATURE

    Progress Through Technology: 10 Tourbillon Watches with High-Tech Designs

    Audi’s "progress through technology" motto also applies to the importance of the tourbillon for watch design, because this eye-catching complication greatly enhances a timepiece’s visual appeal. From our Special Design Issue, here are 10 highly technical tourbillon watches.

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    Mar 12, 2021 by Alexander Krupp

    TAG Heuer and Porsche Forge A New (Yet 50-Year-Old) Partnership With Carrera Chronograph Special Edition

    Swiss watchmaker TAG Heuer and German luxury automaker Porsche have much in common. Both were founded by self-taught entrepreneurs (Edouard Heuer and Ferdinand Porsche); both earned medals for inventions at Paris World Fairs, only 11 years apart; both contributed revolutionary designs to their respective fields in the 1960s (the Heuer Monaco and the Porsche 911);...

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    Feb 4, 2021 by Mark Bernardo

    TAG Heuer Carerra Sport Chronograph Special Edition Re-Imagines 1965’s Classic “DATO 45”

    Highlighting a milestone year, TAG Heuer has released the first special edition of its recently launched Carerra Sport Chronograph. Available in two options, the timepieces are inspired by the 1965 “DATO 45” which was notable as the first Heuer wrist chronograph to feature a turning date disk. The historically influenced timepiece also features a date...

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    Jan 10, 2021 by WatchTime

    2020, The Watch Year in Review: 10 Captivating Chronographs

    It goes without saying: 2020 was far from an ideal year for most of us. Looking back, however, it was also a year that brought many noteworthy watch launches despite the huge obstacles posed by the pandemic and its effects on the world economy. As we look ahead hopefully to 2021, it’s time for our...

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    Dec 27, 2020 by Mark Bernardo

    TAG Heuer Partners with Bamford Watch Department for New Aquaracer Bamford Limited Edition

    Last month, we had the opportunity to take a look at the new Laureato Ghost Limited Edition, a special piece produced by Girard-Perregaux in collaboration with Bamford Watch Department. Now another collaborative project teams another Swiss watchmaker, TAG Heuer, with that selfsame London-based timepiece customization house to create the new Aquaracer Bamford Limited Edition. Actually...

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    Dec 12, 2020 by Caleb Anderson

    WATCH TEST

    Retro Racer: Testing the TAG Heuer Monza Calibre 17

    In 1976, TAG Heuer introduced its Monza model, named for the world-famous Italian Formula 1 racetrack. Forty years later, the Monza Calibre 17 recalls the glory days of racing while offering a great deal more than retro design. Read on for an in-depth review from the WatchTime archives, with original photos by OK-Photography.

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    Dec 3, 2020 by Alexander Krupp

    BANG FOR THE BUCK

    Ticking Admission Tickets: 10 Entry-Level Mechanical Watches

    Every watch collection has to start somewhere, and often that initial watch purchase is on a somewhat restricted budget. Here's an introduction to entry-level mechanical watches from 10 brands. To narrow the field down, we only considered men’s watches with a case diameter of 37 mm or greater.

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    Nov 20, 2020 by Alexander Krupp

    TAG Heuer Toasts Jack Heuer’s 88th Birthday with Carrera Chronograph Gold Limited Edition

    Jack Heuer — great-grandson of TAG Heuer’s founder, its former CEO, and current Honorary Chairman — turns 88 years old today, and the watch company that still bears his surname is celebrating with a very special timepiece in rose gold, Jack’s favorite material, based on his favorite vintage watch, the Heuer Carrera Ref. 1158CHN. Here’s...

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    Nov 19, 2020 by Mark Bernardo

    TAG Heuer Unveils Two New Formula 1 Watches Inspired by Ayrton Senna

    Few brands are as synonymous with auto racing as TAG Heuer. When one thinks of motorsports and the watches that have played a role in their history, one cannot help but conjure up several of the brand’s iconic models, like the Carrera, Monaco, and Autavia. Recently, TAG Heuer unveiled the latest additions to its racing...

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    Nov 18, 2020 by Caleb Anderson

    TAG Heuer Rolls Out New Monaco Models on 1970s-Inspired Steel Bracelets

    TAG Heuer’s Monaco marked its 50th birthday in 2019, but the Swiss watchmaker is carrying on the celebration of its iconic square-cased chronograph into 2020 with the launch of three new models, two of them mounted on steel bracelets designed to evoke the ones used in the 1970s. The Monaco Chronograph Heuer 39 mm Calibre...

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    Oct 28, 2020 by Mark Bernardo
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