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TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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TIMEPIECE TIMELINE

The Evolution of the Men’s Wristwatch: A Decade-by-Decade Guide

World War I coincided with the breakthrough of the wristwatch. New and trailblazing designs followed in each subsequent decade. From the WatchTime archives, here are our highlights, from the beginning of the 20th Century to the present day.

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Jan 14, 2023 by Ruediger Bucher

Sponsored: CODE41 Unveils Latest NB24 with the Impressive Stratom Case

CODE41 has unveiled its latest iteration of the NB24, a chronograph watch that has become a legendary part of the brand’s history. This third edition of the NB24 brings with it not only a captivating new color, but also introduces a fresh case design known as the Stratom. The NB24 – A Growing Legacy The...

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Sep 20, 2023 by WatchTime

Showing at LVMH Watch Week: TAG Heuer Monza Flyback Chronometer

TAG Heuer brings back the Monza in a decidedly cool and colorful new execution at this year’s LVMH Watch Week. The TAG Heuer Monza Flyback Chronometer (Ref. CR5090.FN6001) makes its entrance in an ultra-light and highly resistant carbon case. Its black dial, which is skeletonized in order to reveal some of the mechanics underneath, boasts a...

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Jan 10, 2023 by Sabine Zwettler

Racing for 60 Years: TAG Heuer Introduces Limited Carrera Chronograph at LVMH Watch Week

At this year’s LVMH Watch Week, which takes place in Singapore, TAG Heuer is debuting the Carrera Chronograph 60th Anniversary Edition (Ref. CBK221H.FC8317). As it is dubbed in the name, this self-winding manufacture chronograph is a tribute to 60 years of motor racing legacy and comes with a “panda”-style dial. Limited to only 600 pieces...

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Jan 10, 2023 by Sabine Zwettler

WatchTime New York 2023 Tickets on Sale Now

Following what was one of WatchTime New York’s biggest shows to-date in 2022, the esteemed collector’s event returns to Manhattan once again this year from October 20th to 22nd. WatchTime New York 2023 will bring together many of the world’s most impressive watchmakers and timepieces alongside countless enthusiasts, collectors, and industry experts. The multi-day event...

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Jun 16, 2023 by WatchTime

2022 Year in Review: 6 Charged Up Quartz Watches

Continuing our annual recap tradition, today we look back at a handful of innovative and impressive releases that broke onto the scene in 2022. Today we’re covering quartz watches, a category of timepieces not always top-of-mind, but one nonetheless worth its weight when it comes to making waves in the world of watches, especially in...

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Jan 2, 2023 by Caleb Anderson

2022 Year in Review: Going Deep With Notable 5 Dive Watches

Continuing with our annual round-up, today we look back at some of the most exciting and innovative debuts that broke onto the scene in 2022. In spite of an ever-changing and increasingly volatile economy, the year saw the expansion of high-profile retailers, the launch of a host of notable timepieces, and the watch industry resumed...

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Dec 26, 2022 by Caleb Anderson

2022 Year in Review: 8 Chronographs Ready for Action

Kicking off our annual tradition of recapping some of the most notable stories and watches from the year, today we’re talking about the watch world’s most common complication (after a simple date aperture, that is), in the chronograph. Equipping sports watches to formal pieces to everything in between, the chronograph is a complication as useful in...

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Dec 21, 2022 by Caleb Anderson

TAG Heuer Carrera Chrono Tourbillon Polychrome: A Love Affair In Technocolor

TAG Heuer has a longstanding and close relationship with the world of car racing. Steve McQueen wore the brand in his famous movie ‘Le Mans,’ and today TAG Heuer sits on the wrist of Max Verstappen, the current Formula one world champion. This automotive DNA further comes to life in the new Carrera Chrono Tourbillon...

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Dec 2, 2022 by Martin Green

Among Friends: Reviewing the TAG Heuer Carrera Porsche Chronograph Special Edition

The official partnership between the TAG Heuer watch brand and the Porsche sports car manufacturer was a natural choice. These two companies have been linked by a strong friendship with common history, stories and, above all, values for years. Yet the news came as a shock. Reason enough for the watch manufacturer to launch a...

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Nov 20, 2022 by Martina Richter

The Perfect Wave: Seven Watches with Nautically Engraved Dials

Since the introduction of the Omega Seamaster 300 in 1993, watches with wave patterns on their dials have become increasingly popular. Here’s a closer look at some of the current models. Tissot Seastar 2000 ProfessionalTissot’s very large and robust dive watch is water-resistant to 600 meters and impresses with its irregular wave pattern, which resembles...

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Nov 19, 2022 by Alexander Krupp

In the (Golden) Driver’s Seat With the New TAG Heuer Carrera Chronograph

The 1960s are often referred to as “the golden age of motorsport.” In this sense, a yellow gold execution of TAG Heuer’s Carrera, which was born in 1963 and specifically designed by Jack Heuer for race car drivers and the use on Formula-1 tracks, seems long overdue. Voilà, right in time for the festive season,...

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Nov 18, 2022 by Sabine Zwettler

TAG Heuer Formula 1 X Mario Kart Watches Take Nintendo Partnership to a Mechanical Level

TAG Heuer first partnered up with Nintendo’s iconic mascot in 2021 with the launch of the TAG Heuer Mario Connected watch. Some were skeptical (myself not included, might I add) but it was a hit and sold out quickly. The natural next step was to do a mechanical watch and, wow, was Mario Kart— the...

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Oct 13, 2022 by Bilal Khan

Hands-On with the New TAG Heuer Carrera x Porsche RS 2.7 Limited Edition Watches

As part of the partnership between the two brands, TAG Heuer has released a pair of new limited edition Carrera chronographs celebrating the 50th anniversary of the legendary Porsche 911 Carrera which debuted on October 5th, 1972 at the Paris motor show. These TAG Heuer Carrera x Porsche RS 2.7 limited edition watches come in...

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Oct 5, 2022 by Bilal Khan

Photo Recap: WatchTime Collector Event at South Coast Plaza

WatchTime’s in-person collector events returned to Southern California this past Friday, September 23 at South Coast Plaza in Costa Mesa, California. Over 250 guests came to join the 13 participating brands for an evening of socializing with fellow enthusiasts and brand VIPs, participating in watchmaking events and demonstrations, and of course, an eventful boutique crawl...

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Sep 30, 2022 by Minda Larsen

TAG Heuer Carrera Plasma: Exploring the Potential of Lab-Grown Diamonds

Having a fascination with diamonds is effectively human nature. Even long before we were able to cut and polish them, they were regarded as precious stones. Now we can not only unlock the inner beauty of natural diamonds, and show their fire and scintillation by machining them in different cuts, but new technology allows for...

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Sep 18, 2022 by Martin Green

Hands-On Debut: TAG Heuer Formula 1 Chronograph in Three Bright New Colors

If you don’t personally have a TAG Heuer Formula 1 memory or story, then a close friend or family member almost certainly does. At this point it’s almost cliché to point out that TAG Heuer’s Formula 1 collection is one of the most robust and long-standing entry level offerings in Swiss watches. The ubiquitous racing-inspired...

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Sep 15, 2022 by Bilal Khan

Fly & Dive: TAG Heuer Unveils Aquaracer Professional 300 GMT

At the height of the travel and aquatic season, TAG Heuer adds a new member to its Aquaracer family. As the name implies, the Aquaracer Professional 300 GMT sports a water resistance up to 300 meters – in contrast to the Aquaracer Professional 200 introduced in a new generation last year – and a GMT...

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Aug 24, 2022 by Sabine Zwettler

The Next Generation: TAG Heuer and Porsche Team Up for the Connected Calibre E4 Porsche Edition, With Exclusive Car Functions Displayed

TAG Heuer and Porsche today announced the launch of the new TAG Heuer Connected Calibre E4 – Porsche Edition. This luxury connected watch is inspired by the design of the all-electric Porsche Taycan collection and offers exclusive Wear OS features for Porsche owners by displaying information from the car directly on the dial, such as...

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Aug 11, 2022 by Sabine Zwettler

Seeing Red: TAG Heuer Releases Limited Carrera Edition with a Crimson Dial

It was only a couple of weeks ago that TAG Heuer introduced a special edition of the Monaco with a magnificent purple dial. Now, another legendary motorsports watch of the Swiss avantgarde brand gets a colorful makeover, the one and only Carrera. First introduced in 1963 and designed by Jack Heuer himself, this racetrack classic...

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Aug 9, 2022 by Sabine Zwettler

Purplicious: TAG Heuer Revs Up with a Beautiful Colored Monaco

There has been a bevy of intriguing dial variation for the iconic TAG Heuer Monaco, with green, red, black, and – of course – blue shades since its introduction 53 years ago, proofing that a good design works well with different colorways. This rings especially true for the latest execution, the Monaco Purple Dial Limited...

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Jul 18, 2022 by Sabine Zwettler

A Cockpit Instrument for Your Wrist: Reviewing the TAG Heuer Autavia Calibre 5

For the first time, TAG Heuer has introduced a watch without astopwatch function in its traditional Autavia line. In this feature from the WatchTime archives, we test whether this chronometer-certified newbie is another winner. Heuer first built the Autavia in 1933 as a stopwatch for motor vehicles and aircraft. This cockpit instrument was attached to...

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Jul 14, 2022 by Jens Koch
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