TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

TAG Heuer Partners with Bamford Watch Department for New Aquaracer Bamford Limited Edition

Last month, we had the opportunity to take a look at the new Laureato Ghost Limited Edition, a special piece produced by Girard-Perregaux in collaboration with Bamford Watch Department. Now another collaborative project teams another Swiss watchmaker, TAG Heuer, with that selfsame London-based timepiece customization house to create the new Aquaracer Bamford Limited Edition. Actually...

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Dec 12, 2020 by Caleb Anderson

TAG Heuer

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WATCH TEST

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BANG FOR THE BUCK

Ticking Admission Tickets: 10 Entry-Level Mechanical Watches

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