TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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2010 Winners: Grand Prix d’Horlogerie de Genève

The watch world gathered in Geneva this past Thursday for the Grand Prix d’Horlogerie de Genève. Prizes were awarded in several categories, including men’s and ladies’ watches, complicated watches, sports watches, design watches, and the coveted Aiguille d’Or or “Golden Hand” Grand Prix Award. Look inside for the complete list of winners for 2010.

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Nov 21, 2010 by WatchTime

Sponsored: CODE41 Unveils Latest NB24 with the Impressive Stratom Case

CODE41 has unveiled its latest iteration of the NB24, a chronograph watch that has become a legendary part of the brand’s history. This third edition of the NB24 brings with it not only a captivating new color, but also introduces a fresh case design known as the Stratom. The NB24 – A Growing Legacy The...

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Sep 20, 2023 by WatchTime

Racing Rarities Classic 1970s-era timepieces from TAG Heuer’s motorsports heyday go on the auction block.

The list of watch brands to which entire auctions have been devoted is short — Rolex, Patek Philippe, Omega, and a handful of others come to mind. TAG Heuer joins that elite group this year, just in time for the brand’s 150th anniversary. WatchTime previews the sale.

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Oct 25, 2010 by Mark Bernardo

Rolex Romps 7 Million Chronometers in a Decade

Watch enthusiasts know that when it comes to producing Swiss chronometers, there are the Big Three Brands – Rolex, Omega and Breitling – and then there’s all the rest. Just how big the Big Three are in chronometer production becomes startlingly clear when you analyze Swiss chronometer output by brand over the past decade.

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Oct 11, 2010 by Joe Thompson

WatchTime Returns to South Coast Plaza on September 22

This September, WatchTime’s next collectors’ event returns to South Coast Plaza in Costa Mesa, California. Taking place on September 22 from 4:30 to 8:30pm, the evening will include featured watchmaking events and opportunities to speak firsthand with brand VIPs. There is a collection of 13 brands participating that will also be showcasing some of the...

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Aug 31, 2023 by WatchTime

Who are Switzerland’s Top Chronometer Producers?

Read about Switzerland’s top producers of chronometer watches from data released by Switzerland’s official chronometer testing agency, COSC (Contrôle Officiel Suisse des Chronomètres).

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Sep 12, 2010 by Joe Thompson

TAG Heuer Launches Monaco LE for Porsche Club of America

TAG Heuer is teaming up with the Porsche Club of America to celebrate the club’s 55th anniversary by offering a 55-piece limited edition Monaco, a watch strongly associated with sports cars and automobile racing. In preparing to shoot Le Mans, Steve McQueen’s primary inspiration was his friend Jo Siffert, the Swiss racing legend who in...

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Jul 1, 2010 by WatchTime

WatchTime New York 2023 Tickets on Sale Now

Following what was one of WatchTime New York’s biggest shows to-date in 2022, the esteemed collector’s event returns to Manhattan once again this year from October 20th to 22nd. WatchTime New York 2023 will bring together many of the world’s most impressive watchmakers and timepieces alongside countless enthusiasts, collectors, and industry experts. The multi-day event...

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Jun 16, 2023 by WatchTime

Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity.

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Jun 7, 2010 by WatchTime

Big Shots: Images from 2009

For those of you who like to collect watch images, we’ve assembled a few that we presented in larger resolutions during the past year. We have a little of everything… something old, something new, something for everyone. Simply click the smaller images to view the larger versions. Enjoy!

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Jan 4, 2010 by WatchTime

Beyond Tiger: Watches, Celebs, and Scandal

If, in the wake of the Tiger Woods scandal, you were wondering about the status of his endorsement deal with TAG Heuer, you need only check the company’s Web site for the answer. As this is written, the TAG Heuer home page features a statement from brand CEO Jean-Christophe Babin that “The partnership with Tiger...

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Dec 28, 2009 by Mark Bernardo

TAG Heuer’s Silverstone Chronograph Lives Again in 2010

To mark its 150th anniversary, TAG Heuer will re-issue the Silverstone Chronograph in February 2010 as a limited edition piece. Originally introduced in 1974, the Silverstone is instantly recognizable by its cushion cut-shaped case. Named for the famous racing circuit in England, the Silverstone followed the Monaco, incorporating TAG’s patented technical breakthroughs that made waterproof...

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Dec 3, 2009 by WatchTime

Patrizzi & Co. Geneva Auction Brings Over $6.2 Million

In the month leading up to the Patrizzi & Co. auction on October 25, more than 3,500 people visited the house’s web site each day to research items included in the sale. On sale day in Geneva, about 60 bidders were present in the auction room and another 45 participated online. 70% of the 253...

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Oct 29, 2009 by WatchTime

TAG Heuer Monaco V4 No. 1 for Only Watch

In 2004, TAG Heuer created the revolutionary Monaco V4 Concept Watch. Inspired by the brand’s motor racing heritage (the watch’s name comes from the racing-engine-like V-formation of the movement’s four barrels), the V4 uses ball bearings and is belt-driven – a totally new type of watch movement. The Monaco V4 is the first mechanical watch...

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Jul 24, 2009 by WatchTime

TAG Heuer Launches Customer Service Web Site

TAG Heuer has launched a new comprehensive customer service website. The intuitively-designed site provides owners with a variety of important information about their timepiece, including care and use issues such as winding, cleaning, and use in water. The site also contains warranty and service information, describing in detail the operations that are performed when a...

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Jul 6, 2009 by WatchTime

Antiquorum’s June Sale: Steve McQueen, FDR, and More

Antiquorum’s June 11 auction in New York will include timepieces associated with American icons including Steve McQueen, Franklin Delano Roosevelt, Frank Sinatra, and others, well as collector pieces including a Patek Philippe Ref. 1436 dating to 1941, a mid-1990s Patek Ref. 3970, and an A. Lange & Söhne Tourbillon “Pour le Mérite” produced in 1996.

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Jun 3, 2009 by WatchTime

Ulysse Nardin’s Smartphone: Where Tech Meets Mech

As exciting as it is to experience all the new watches at the Baselworld watch fair, there is always the risk of “watch overload” setting in, which is why the occasional, rare foray into Accessories Land is often a welcome diversion. Usually, these items are limited to devices such as winders and clocks, but I...

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Jun 1, 2009 by Mark Bernardo

TAG Heuer Aquaracer 500

At Baselworld 2009 TAG Heuer unveiled the Aquaracer 500. The numeric designation reflects guaranteed water resistance to 500 meters. The 43mm watch features an automatic helium release valve and a sapphire crystal and case back in a case that took 4 years to develop. A cyclops lens magnifies the date at 3, and luminescent markers...

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Apr 6, 2009 by WatchTime

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