TAG Heuer Carrera

NEWS

TAG Heuer Kicks Off Aston Martin Partnership with New Carrera and Formula 1 Special Editions

TAG Heuer announced its partnership with British luxury carmaker Aston Martin during last week's Geneva International Motor Show, and, as we expected, the announcement of the first special-edition timepieces springing from the partnership were not far behind. Here's what you need to know about the special Aston Martin editions of the TAG Heuer Carrera 01 and TAG Heuer Formula 1.

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Mar 13, 2018 by Mark Bernardo

AUCTION PREVIEW

Highlights from Christie’s “Time for Spring” Online Watch Auction

There’s something special about viewing the lots of a watch auction in person. Being able to sit with a number of timepieces that you never expected to see in the flesh — and often in immaculate condition — is a rare treat that any horological enthusiast should seek out. Earlier today, we got to sit...

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Mar 9, 2018 by Logan R. Baker

PROMOTION

TAG Heuer Celebrates 55 Years of the Heuer Carrera

How Jack Heuer Launched his First Motorsport Chronograph in 1963 Its name alone conjures visions of racecars and rallies: the Heuer Carrera is more intimately associated with auto racing than any other wristwatch. Now this iconic chronograph celebrates its 55th birthday. We tell its story – and the tales of the heroes and triumphs, emotions...

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Feb 5, 2018 by WatchTime

FEATURE

Vintage Eye for the Modern Guy: TAG Heuer Autavia Heuer-02

Of all the marketing campaigns brands use to attract attention to their watches, one of the more interesting came last year, as TAG Heuer let its fans vote on which Autavia model the company would revive next. This was TAG’s “Autavia Cup,” a competition between sixteen vintage Autavia references, drawing about 55,000 fans’ votes, and...

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Sep 17, 2017 by Caleb Anderson

WATCH REVIEW

Borrrowed Time: Three Days in L.A. with the TAG Heuer Connected Watch Modular 45

Another major TAG Heuer sports sponsorship announcement, another whirlwind press trip to attend said announcement, and — best of all — another opportunity to wrist-test one of the brand's newest models — in this case, version 2.0 of the original TAG Heuer Connected Watch, dubbed the Connected Modular 45. And boy, is it modular.

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Jun 9, 2017 by Mark Bernardo

NEWS

3 New TAG Heuer Limited Editions Pay Tribute to Racing Legend Ayrton Senna

Thirty years ago, Brazilian Formula 1 racing driver Ayrton Senna won his first Monaco Grand Prix. He would go on to become one of the greatest drivers the world had ever seen, winning 41 Grand Prix victories and three world championship titles before his death in 1994. To commemorate this racing milestone, TAG Heuer — a brand long associated with motorsports — launches three new limited-edition watches devoted to Senna.

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May 30, 2017 by Mark Bernardo

Vintage Eye for the Modern Guy: TAG Heuer Monaco Calibre 11

TAG Heuer has garnered attention from vintage-watch aficionados by producing an array of historical re-creations. Among these is the TAG Heuer Monaco Calibre 11, a revival of the classic timepiece worn by Steve McQueen. We compare the modern version to its historical predecessor.

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Jan 29, 2017 by Caleb Anderson

TAG Heuer Introduces New Heuer-01 Chronograph with Matte Black Ceramic Case

TAG Heuer launched the Carrera Heuer-01, a modern reinterpretation of its classic Carrera, at Baselworld 2015. The watch will soon be available for the first time in a matte black ceramic version. Here's a sneak peek at the new Heuer-01, which officially launches later this month in Geneva during the SIHH watch fair.

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Jan 3, 2017 by Mark Bernardo

Bang for the Buck

5 Affordable TAG Heuer Watches for New Collectors

We take a look at five TAG Heuer models that are available in stores now at accessible prices, including the TAG Heuer Carrera Calibre 1887 Auto Chrono and the TAG Heuer Monaco Calibre 6.

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Dec 2, 2016 by WatchTime

CLOSE-UP

Inside TAG Heuer’s $16,000 Tourbillon Chronograph, the Carrera Heuer-02 T

TAG Heuer turned heads at Baselworld 2016 with the launch of the TAG Heuer Carrera Heuer-02 T, a COSC-certified chronograph with a flying tourbillon that retails an affordable $15,950 (15,000 Swiss francs). Here's what you need to know about it.

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Nov 7, 2016 by Mark Bernardo

PROMOTION

Video: Jeff Kingston Chronicles the Making of a TAG Heuer Chronograph

In this exclusive watchmaking video, we will sit with one of the movement designers of this year’s TAG Heuer 01 chronograph in TAG Heuer’s headquarters in La Chaux-de-Fonds, Switzerland.

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Mar 3, 2016 by Roger Ruegger

Vintage Eye for the Modern Guy, Part 18: IWC Big Pilot

A few weeks ago, we compared vintage and modern variations of the iconic IWC Mark XVII; this week we come to an equally popular and integral part of the larger Pilot’s Watch collection: the IWC Big Pilot watch.

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Dec 13, 2015 by Caleb Anderson

Watch Test: TAG Heuer Carrera Calibre 1887 vs. Tudor Heritage Chrono Blue

In this comparative watch test feature, one sporty chronograph, the TAG Heuer Carrera Calibre 1887 Jack Heuer Edition, meets another, the Tudor Heritage Chrono Blue.

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Nov 25, 2015 by Alexander Krupp

TAG Heuer Launches TAG Heuer Connected Smartwatch with Intel & Google

Swiss watchmaker TAG Heuer officially threw its hat into the smartwatch ring today with the launch of the TAG Heuer Connected watch — first announced at this year's Baselworld — a revolutionary new timepiece developed in cooperation with Intel Corporation and Google and powered by Android Wear technology.

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Nov 9, 2015 by Mark Bernardo

Vintage Eye for the Modern Guy, Part 13: TAG Heuer Carrera

When Jack Heuer (distinguished former CEO) took control of Heuer (now TAG Heuer) in 1962, he set out to build a legacy. Luckily for the brand, he followed through on that goal soon into his tenure, with the 1963 launch of the now-famous Heuer Carrera. Since its release, the watch has often been near the...

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Nov 8, 2015 by Caleb Anderson

Tom Brady Joins TAG Heuer as Brand Ambassador at Carrera Heuer 01 Launch

TAG Heuer officially rolled out its new Carrera – Heuer 01 collection at a New York City launch event on October 13 and also made an additional surprise announcement, introducing New England Patriots quarterback and four-time Superbowl champ Tom Brady as its newest brand ambassador.

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Oct 14, 2015 by Mark Bernardo

Close-Up: TAG Heuer Carrera with GMT and Big Date

We take a look at the TAG Heuer Carrera Calibre 8 Grande Date GMT watch, the only non-chronograph version to debut in the model's 50th anniversary year.

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Sep 15, 2015 by Mark Bernardo

TAG Heuer Carrera Calibre 36 Flyback Racing

The TAG Heuer Carrera Calibre 36 Flyback Racing is the first Carrera powered by the brand’s souped-up version of Zenith’s El Primero chronograph movement. Scroll down to read more about this motorsport-inspired timepiece.

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Apr 29, 2015 by WatchTime

Baselworld 2015: Introducing The First Skeletonized TAG Heuer Carrera

Over the years, TAG Heuer has introduced a bevy of variations on its flagship watch model, the Carrera, but none quite so avant-garde as the one the Swiss brand introduced this week at Baselworld 2015. The TAG Heuer Carrera Calibre Heuer 01 — a new take on the classic Carrera design that TAG Heuer says...

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Mar 23, 2015 by Mark Bernardo

TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and others

So you think you know everything a true connoisseur of TAG Heuer watches should know about these Swiss luxury watches? We’ll bet you don’t really know Jack! Of course, we’re talking about Jack W. Heuer, scion of the TAG Heuer (originally Heuer) watch company – the man who gave us the TAG Heuer Carrera, the...

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Feb 5, 2015 by Carina Friedrich

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