Seiko

Seiko exists since 1881 and initially Seiko was a small watch store in Tokyo. In 1892 the first Seikosha clocks were produced, laying the foundation for the official name Seiko, which appeared for the first time in 1924. The Seiko Astron hit the market in the 1960s as the world’s first production quartz watch, followed by a quartz chronograph.

Today the Seiko Astron is a very popular watch with variations such as the Seiko Astron GPS. All Seiko watches are made in-house in Japan where Seiko even makes the oil and luminous items in large-scale factories. All Seiko luxury watches are produced in Japan (Grand Seiko models) while other watches are assembled throughout Asia.

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Showing at WatchTime IBG 2014: The New Seiko Astron GPS Solar Chronograph

WatchTime and noted watch collector and expert Jeff Kingston have teamed up again for the 2014 edition of the popular “Inside Basel.Geneva” series of collector events, kicking off September 5 in Chicago. Among the timepieces featured there by the core sponsor watch brands is the new Seiko Astron GPS Solar Chronograph, which made its debut...

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Jul 16, 2014 by Jay Deshpande

Sponsored: Where Professionalism Meets Technology, ProTek Sees Its Debut

Crafted with first responders in mind, American watchmaker ProTek launches this month with the debut of their initial collection, the Series 1000. The new brand joins the Time Concepts family of brands, and is helmed by industry veteran Barry Cohen, founder of Luminox. After founding Luminox in 1989, Cohen differentiated the brand as an industry...

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May 10, 2022 by WatchTime

WatchTime’s January-February Issue is On Sale Now!

The January-February issue of WatchTime is on newsstands now (and on Nook, Kindle, and the WatchTime app for iOS and Android), featuring in-depth watch tests of the IWC Ingenieur Automatic AMG Black Series Ceramic, Blancpain Fifty Fathoms Bathyscaphe, and Ball Engineer Hydrocarbon NEDU, a reference guide to the watch industry’s quality marks, a gallery of...

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Dec 31, 2013 by Mark Bernardo

Seiko Grand Seiko 44GS Historical Collection

These days, watch brands view just about any anniversary as an opportunity to issue a limited edition. This proliferation diminishes the impact of truly significant anniversaries. This year, Seiko is celebrating one of them with this week’s Watch to Watch, which comes to us from WatchTime’s October 2013 issue.

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Dec 17, 2013 by WatchTime

Watch Insider: Introducing TAG Heuer’s New In-House Movement, Caliber 1969

TAG Heuer’s new integrated mechanical chronograph movement, Caliber 1969, is now being produced at the recently finished fourth TAG Heuer factory, in Chevenez in the Swiss Jura. I take you inside the brand-new facility, and examine the details of the new in-house movement, in this article from my blog, Watch-Insider.com.

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Nov 7, 2013 by Alexander Linz

WatchTime E-Special: Testing Four Top Chronographs

WatchTime’s latest digital exclusive, WatchTime E-Special: Testing Four Top Chronographs is now available on the WatchTime app! Download the app on the Google Play store or the iTunes App store to read this compilation of tests featuring four chronographs from top brands.

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Oct 8, 2013 by WatchTime

Watch Insider’s Take: Will the New Smartwatches Conquer Our Wrists?

In this article from my blog, Watch-Insider.com, I look at the recent phenomenon of “smartwatches” released by technology companies and weigh in on whether these devices are destined to supplant the mechanical watch and conquer that valuable piece of real estate that is the wrists of watch wearers.

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Sep 9, 2013 by Alexander Linz

WatchTime’s May-June Issue is On Sale Now!

The May-June issue of WatchTime is in stores now (and also on the iPad), featuring a test of the Cartier Calibre Chronograph, 39 new watches introduced at the Geneva watch fairs, a profile of the new Girard-Perregaux, a head-to-head test of manufacture chronographs from Jaeger-LeCoultre and Montblanc, and more. Click here for highlights from the...

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May 8, 2013 by Mark Bernardo

Million Dollar Club 2012: Watch Advertising at All-Time High

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads.

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Apr 8, 2013 by Joe Thompson

WatchTime’s March-April Issue Now On Nook and Kindle

Attention, WatchTime tablet readers… the March-April issue is now available on the Nook and Kindle platforms.

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Mar 20, 2013 by WatchTime

WatchTime’s March-April Issue is On Sale Now!

The March-April issue of WatchTime is on newsstands now (and also available for the Nook, Kindle, and iPad), featuring a test of the Omega Seamaster Aqua Terra GMT, a look at new watch releases from SIHH, a visit to the Swiss watchmaking village of Le Locle, the untold story of Winston Churchill’s lost watch, a...

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Mar 14, 2013 by Mark Bernardo

Watch Wallpaper: Seiko Astron

In WatchTime’s March-April issue, on sale now, technical editor Mike Disher examines the new Seiko Astron, a watch that tells time by receiving GPS signals from anywhere on Earth, and we debut the work of our newest ace watch photographer, Robert Atkinson. Click here to download wallpaper images of Robert’s photos of the Seiko Astron.

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Mar 11, 2013 by Mark Bernardo

Seiko Goes Red for Heart Month

February is Heart Month, and Seiko is showing its support for the American Heart Association’s “Go Red For Women” movement with two exclusively designed “Go Red” Seiko Tressia watches, created to support the fight against heart disease in women, in an initiative that began last September.

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Feb 11, 2013 by WatchTime

Obama and Romney Both Wearing TAG Heuer?

While President Barack Obama and Governor Mitt Romney may be on opposite ends of the political spectrum in the coming election, they at least seem to be on the same page for one of the most important issues: taste in watches. According to watch spotters at TAG Heuer, both have been seen wearing that brand.

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Sep 7, 2012 by WatchTime

Watch Wallpaper: Sport-Specific Watches

Certain watch models are inseparably linked with particular sports. In our December 2009 issue, we presented a gallery of specialized sports watches inspired by activities from yachting to golf to horse jumping, with original photos by ace watch photographer Nik Schölzel. Now we present six of these exclusive shots to download for your desktop. Click...

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Jun 7, 2012 by Mark Bernardo

WatchTime’s June App Now Available

In this issue Joe Thompson profiles Swatch Group CEO Nick Hayek, who is not happy with the current state of watch retailing in America, and he lets us know it. Our Baselworld roundup looks at new watches from the world’s largest watch show. We enlist a dive instructor to help us test four diver’s watches,...

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May 11, 2011 by WatchTime

Seiko Ananta Automatic Chronograph Diver’s Watch and Sportura Alarm Chronograph

Among Seiko’s new launches at Baselworld were the Ananta Automatic Chronograph Diver’s Watch and the Sportura Alarm Chronograph. Priced thousands of dollars apart, these two models represent the range of Seiko’s achievements. One offers a manufacture automatic movement, hand-polished case and hand-painted lacquer dial, and the other quartz precision and functionality in a handsome package....

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Apr 15, 2011 by WatchTime

Grand Seiko Anniversary Limited Edition Comes to the U.S. Market

At Baselworld Seiko officially launched three limited edition Grand Seiko timepieces as a part of the brand’s 130th Anniversary Commemorative Collection. All three models house a newly developed mechanical hand-winding movement, and all three will come to the U.S., market, albeit in very small numbers. Find pricing and wallpaper inside.

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Mar 25, 2011 by WatchTime

Landon Donovan Joins Seiko as U.S. Brand Ambassador

U.S. soccer icon Landon Donovan has joined Seiko as a new Brand Ambassador. Donovan, best known for his last-minute, game-winning goal for the United States National Team against Algeria in the 2010 World Cup, will represent the brand’s Sportura Collection, and will help Seiko celebrate the brand’s 130th anniversary.

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Mar 22, 2011 by WatchTime

Seiko Announces Disaster Relief Donations

Seiko has announced that Seiko Holdings will donate 20 million yen or about $247,000 and Seiko Epson will donate 100 million yen or about $1,234,000 to provide assistance to the victims of the earthquake that struck Japan on March 11. Seiko expresses its deepest condolences to those affected by the earthquake and its hopes for...

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Mar 18, 2011 by WatchTime

Initial Report from Seiko: Tokyo Office Undamaged by Earthquake

Seiko has issued a statement thanking those who have expressed concern, and providing an update on the status of the company and its employees in the wake of the massive 8.9 magnitude earthquake and tsunami that struck Japan Friday afternoon local time. Find the complete text inside.

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Mar 11, 2011 by WatchTime

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