RADO

Rado is a Swiss watch brand. Rado’s predecessor, Schlup Co., was founded in 1917 who then formed Rado in the 1950s. When the Rado Diastar watch hit the market in 1962 the brand increased the watch sales significantly as the Rado Diastar was the first scratch-resistant timepiece – it is still in production and available today.

Since then Rado has experimented with a number of technologies and materials, among them tungsten, titanium, sapphire crystal and lanthanum. Since 1968 Rado belongs to what is today know as Swatch Group (formerly ASUAG, SSIH, SMH). The Rado watches price list ranges from below $1,000 to more than $200,000. Popular models are the Rado Jubile waches, Rado Ceramica, Rado Pezdir.

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Dominique Loiseau on Girard-Perregaux: The WatchTime Q&A

French-born watchmaker Dominique Loiseau first caught the attention of watch collectors in the 1980s, the great wasteland years of the mechanical watch industry when quartz ruled the watch-world roost. His complex and creative inventions, such the Rose des Temps clock, the Blancpain 1735 wristwatch and the 1f4 models from his own independent atelier, have made...

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Apr 26, 2012 by Mark Bernardo

Sponsored: Gerald Charles Introduces Maestro 9.0 Tourbillon

Introducing a new age of technical aestheticism, Gerald Charles debuts its Maestro 9.0 Tourbillon. With a unique design created with the expert oversight of the brand’s creative director, Octavio Garcia, the timepiece is a return to the original Maestro flying tourbillon released in 2005. Taking hints from the brand’s rich history, the new release is...

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Mar 21, 2023 by WatchTime

Custom Bell & Ross Harley-Davidson to Tour U.S.

After an impressive third place finish in the Modified Harley-Davidson Class at the AMD World Championships in Sturgis, South Dakota on August 11, 2011. Shaw Harley-Davidson’s Bell & Ross inspired custom built Nascafe Racer will go on tour in the U.S. starting September 29. Find the dates and locations and wallpaper of the custom Harley...

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Sep 23, 2011 by WatchTime

Hublot Opens on Madison Avenue, and D-Wade Joins the Family

It’s only Wednesday and it has already been a busy week for Hublot. The brand’s new boutique at 692 Madison Ave. in Manhattan is open for business, and Dwayne Wade has joined the brand as an ambassador. The boutique sports a prestigious address, as the premises are part of a historic Madison house dating from...

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Feb 16, 2011 by WatchTime

The Birth of the Modern Dive Watch A Conversation with Cpt. Robert Maloubier

Captain Robert Maloubier’s life story reads like an action thriller that makes James Bond look like a milquetoast, and his exploits launched a chain of events that would result in the creation of the mechanical diver’s watch as we know it today. This is his story.

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Feb 6, 2011 by WatchTime

SIHH Preview: Piaget Emperador Coussin Tourbillon Automatic Ultra-Thin

At SIHH, Piaget will debut the new Emperador Coussin Tourbillon Automatic Ultra-Thin. This piece sets a new record for the world’s thinnest self-winding tourbillon watch, measuring a mere 10.4mm thick. It is a showcase of Piaget’s unique skills in the field of ultra-thin watchmaking and the brand’s desire to develop innovative and creative complicated calibers.

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Jan 14, 2011 by WatchTime

Win a Trip to Shanghai with Rado

Swiss watchmaker Rado is re-launching its website www.rado.com this month. To celebrate in a unique way, Rado has created the micro-site http://hello.rado.com/ where visitors are invited to record their welcome greetings in a photo or a video. Rado is inviting all its fans and those newly acquainted to the brand to demonstrate their design spirit...

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Jul 5, 2010 by WatchTime

Usain Bolt is Hublot’s Newest Ambassador

Hublot has announced that Jamaican sprint star and 3 time Olympic gold medalist Usain Bolt has joined the ranks of the exceptional sportsmen and women who are members of the Hublot family. Bolt electrified the world with his performances at the 2008 Summer Olympics and he currently hold world records in the 100 and 200...

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Jun 3, 2010 by WatchTime

Beyond Tiger: Watches, Celebs, and Scandal

If, in the wake of the Tiger Woods scandal, you were wondering about the status of his endorsement deal with TAG Heuer, you need only check the company’s Web site for the answer. As this is written, the TAG Heuer home page features a statement from brand CEO Jean-Christophe Babin that “The partnership with Tiger...

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Dec 28, 2009 by Mark Bernardo

Thirty Minutes with Richard Mille

In 1999, Richard Mille left his position as CEO of the Mauboussin watch and jewelry house to launch his own watch brand. His first model, the groundbreaking RM 001 — with its ultramodern design and technically fascinating movement made by Renaud et Papi — set the stage for the line, which has since become one...

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Sep 7, 2009 by Mark Bernardo

Another Record Year for COSC in 2008

After setting records in 2006 and 2007, the Contrôle officiel suisse des chronomètres (COSC) once again issued a record number of attestations in 2008 with 1,599,588, an increase of +8.6% over the 2007 results. The number of timepieces submitted rose by 10.6% to 1,676,515. Of these, 1,536,950 were awarded to mechanical movements and 62,638 went...

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Aug 24, 2009 by WatchTime

For Only Watch, Piaget Celebrates Man on the Moon

For Only Watch 2009, Piaget presents a unique example of their Emperador Coussin Large Moon. This model, introduced this year, houses Caliber 860P, a self-winding movement designed, developed and produced by Piaget. Within the 46.5mm 18k pink gold (5N) case, the oversize 12mm diameter moon phase display immediately attracts your eye, and if you look...

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Aug 11, 2009 by WatchTime

World Watch Report 2009 Reveals Online Trends

Digital marketing specialist IC-Agency has released the 5th World Watch Report market study. Its conclusions are based on a sample of more than 300 million global online searches relating to 25 watch brands in 7 export markets: China, Japan, the United States, the United Kingdom, Italy, France and Germany. The study found that the 3...

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Jul 14, 2009 by WatchTime

Rolex Leads U.S. Watch Advertiser Pack

U.S. luxury watch king Rolex was the top watch advertiser by far in the United States in 2008. TNS Media Intelligence, which tracks watch advertising across 17 media categories, estimates that Rolex spent $49.30 million on ad placements last year. The figure is more than $20 million more than the number two advertiser, Breitling, which...

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Jul 12, 2009 by Joe Thompson

Speak Easy

Not long ago, Lynn Miner, a reader of WatchTime magazine, wrote with a request: would we publish a guide on how to pronounce all those nettlesome watch-brand names? We hope the following brand list, with phonetic spellings on the right, helps Miner and tongue-twisted watch fans everywhere.

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May 25, 2009 by Norma Buchanan

Piaget’s New Polo and Emperador

Since 1997, Piaget has launched 19 manufacture movements. For 2009 Piaget unveils two new mechanical complication movements designed, developed and produced at the brand’s facility in La Côte aux Fries. The new calibres 835P (regulator) and 860P (large moon phase), power the new Emperador coussin models. Piaget also introduces 4 sporty watches to celebrate the...

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Mar 8, 2009 by WatchTime

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