Is Your Wristwatch a “Wrist” Watch? An Insider’s Look at F.P. Journe (Part 3)
From 1910 to 1920, the Swiss industry had hunches on where the market for timekeepers would lead them: pocketwatches or the new craze, wristwatches. In what we call the “conversion era,” Swiss watchmakers basically rotated their pocketwatches by 90 degrees, added lugs and voilà: here was your wristwatch. But by doing so, watches were now...
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Jun 29, 2015 by Advertising Department