Chopard

Chopard is a Swiss luxury company focused on watches, jewellery and accessoires. Chopard was founded in 1860 by Louis-Ulysse Chopard. In 1963 Karl Scheufele acquired Chopard; Scheufele is a descendant of a dynasty of watchmakers and jewelers from Germany.

After the acquisition Chopard quickly gained traction among collectors, it is now one of the leading luxury watch companies and operates entirely independent as a family-run brand. The Chopard manufacture in Fleurier produces L.U.C movements which can be found in many Chopard timepieces. Notable Chopard watches for men and Chopard women’s watches include the Happy Diamonds, Imperiale, Classic Racing, L.U.C., Classic. Being a luxury focused brand Chopard is both popular for its Chopard men’s watches and the diamond watches it produces for women.

BASELWORLD 2019:

Chopard Unveils Its First Flying Tourbillon in the L.U.C Flying T Twin

While it consistently wows jewelry mavens with its ladies’ pieces and reliably satisfies racing enthusiasts with its annual Mille Miglia releases, Chopard saves its biggest feats of horological derring-do for exclusive models in its L.U.C collection, named for the initials of founder Louis-Ulysse Chopard. The high-complication headliner that the watch and jewelry purveyor launched at...

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Mar 28, 2019 by Mark Bernardo