Celebrity Endorsers

Ulysse Nardin Big Unit Chronograph

Baseball pitching legend Randy Johnson — the 6’10” World Series champ famously nicknamed “The Big Unit” — is a longtime collector of watches and a big fan of Ulysse Nardin in particular. Johnson has been an official “friend of the brand” since early June, when he and Ulysse Nardin CEO Patrik Hoffman announced their strategic...

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Nov 7, 2012 by Mark Bernardo

Sponsored: Gerald Charles Introduces Maestro 9.0 Tourbillon

Introducing a new age of technical aestheticism, Gerald Charles debuts its Maestro 9.0 Tourbillon. With a unique design created with the expert oversight of the brand’s creative director, Octavio Garcia, the timepiece is a return to the original Maestro flying tourbillon released in 2005. Taking hints from the brand’s rich history, the new release is...

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Mar 21, 2023 by WatchTime

Hublot Auctions 12 Unique King Power Watches Signed by Boxing Legends

On Saturday night, Las Vegas’s Bellagio Hotel and Casino played host to an unprecedented gathering of legendary boxing champions, as they joined the World Boxing Council (WBC) and Swiss watch brand Hublot in auctioning off 12 unique Hublot timepieces to raise funds for boxing’s less fortunate.

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Oct 1, 2012 by Mark Bernardo

Sneak Peek: Hublot’s Limited-Edition Watch for Legendary Boxers

Tonight, Hublot unveils a series of 12 watches, each a unique piece with the signature of one of 12 legendary boxers, at a gala event at the Bellagio in Las Vegas. The watches — King Power models with a rose-gold and green color scheme inspired by the World Championship belt of the World Boxing Council...

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Sep 29, 2012 by Mark Bernardo

Movado’s Newest Ambassador: Lily Collins

Movado recently announced actress Lily Collins as their newest brand ambassador. She will be featured in their “Modern Ahead of its Time” advertising campaign shot by fashion photographer Carter Smith this fall. Collins made her film debut in 2010’s “The Blind Side,” and most recently starred as Snow White in “Mirror, Mirror.”

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Aug 20, 2012 by WatchTime

Talking Watches With New Alpina Brand Ambassador William Baldwin

Recently, the sporty Swiss watch brand Alpina announced that actor William Baldwin (Backdraft, The Squid and the Whale, TV’s “Gossip Girl”) will be the celebrity brand ambassador for its new line of Alpina Divers watches. The brand welcomed Baldwin in a gala press event at New York’s Maritime Hotel in late June. At the event,...

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Jul 13, 2012 by Mark Bernardo

Omega Announces Davis Love III as Ambassador

Omega has announced 2012 U.S. Ryder Cup Captain Davis Love III as their newest golf ambassador. He will lead Team USA at the Ryder Cup to be played at Medinah Country Club in Medinah, Ill., Sept. 25-30, 2012. Omega will serve as official timekeeper for the first time. Omega President Stephen Urquhart presented Love with...

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Jul 2, 2012 by WatchTime

Simon Baker is Longines’ Newest Ambassador

At this year’s Prix de Diane, Longines introduced The Mentalist’s Simon Baker as their “Ambassador of Elegance.” This is the second year in a row Longines partners with the 2,100-meter horse racing event. Longines also unveiled its new line, the Saint-Imier Collection, at the event.

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Jun 18, 2012 by WatchTime

Belén Mozo Joins Audemars Piguet’s AP Golf Ambassador Team

LPGA golfer Belén Mozo has been announced as Audemars Piguet’s newest brand ambassador. Mozo joins the Swiss watch manufacturer’s pro-golfer roster, which already includes Cristie Kerr, Morgan Pressel, Rory McIlroy, Lee Westwood, Graeme McDowell, Ian Poulter, Miguel Angel Jiménez, Darren Clarke and Anthony Kim. “I’m honored and excited to join a team of the world’s best...

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Jun 4, 2012 by WatchTime

Jaeger-LeCoultre Launches New Rendez-Vous Ladies Watch with Diane Kruger

German actress Diane Kruger, known for her roles as Helen of Troy in 2004’s Troy and Bridget von Hammersmark in the 2009 Quentin Tarantino WWII film Inglorious Basterds, has been a brand ambassador for Swiss watchmaker Jaeger-LeCoultre since 2009, and now she serves as the inspiration for JLC’s new collection of ladies’ watches, called Rendez-Vous.

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May 30, 2012 by Mark Bernardo

Running Time: Olympic Hero Usain Bolt Gets His Own Hublot Watch

Jamaican sprinter Usain “Lightning” Bolt became known as the world’s fastest man back in 2008, when he won a gold medal and set new Olympic records at the summer games in Beijing. Now, as Bolt prepares to defend his title this year in London, he will have his own personalized Hublot watch to record his...

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May 22, 2012 by Mark Bernardo

Richard Mille Partners with Natalie Portman and Free the Children Charity

Richard Mille has added to its already impressive roster of celebrity “friends of the brand” — a lineup that includes tennis ace Rafael Nadal, golfer Bubba Watson and racecar driver Felipe Masa — by welcoming award-winning actress Natalie Portman into the fold at an exclusive dinner at New York City’s St. Regis Hotel.

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May 16, 2012 by Mark Bernardo

Celebrity Wrist Watch: Samuel L. Jackson Sports Piaget in “The Avengers”

In Marvel Studios’ new blockbuster film “The Avengers,” Samuel L. Jackson plays Nick Fury, leader of S.H.I.E.L.D., the top-secret government agency behind the formation of the world’s mightiest super-hero team. But the watch he’s wearing in the movie is no longer a secret: it’s a decidedly masculine model from Piaget’s iconic Polo collection.

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May 8, 2012 by Mark Bernardo

IWC Opens its Flagship New York Boutique with VIP Gala, Limited-Edition Watch

Some would say that IWC Schaffhausen opening its first U.S. flagship boutique in New York City is long overdue; after all, the brand, which was established in 1868, has the distinction of being one of the very few Swiss brands to be founded by an American, Florentine Ariosto Jones. This week, IWC cut the ribbon...

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Apr 27, 2012 by Mark Bernardo

Welcome to the new Watchtime.com!

If you have been to this site before, you may have noticed some significant differences this week. Yes, Watchtime.com has undergone a major facelift, with numerous upgrades that we feel will make it more useful, informative, interactive, and user-friendly. As those of you who read the print edition of WatchTime may already know, I have...

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Apr 20, 2012 by Mark Bernardo

Play Ball! Graham Signs MLB Pitcher C.J. Wilson

To many Americans, the start of the new baseball season is a long-awaited rite of spring, and to Graham — a Swiss watch company with British roots and a reputation for distinctively masculine sport watches — it also provides the perfect opportunity to introduce its newest “brand ambassador” and its first from the world of...

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Apr 10, 2012 by Mark Bernardo

IWC Auctions Off Unique Muhammad Ali Watch at Celebrity Fight Night Gala

A unique timepiece by IWC Schaffhausen went under the hammer at the 18th annual Celebrity Fight Night gala last Saturday, held in Phoenix, Arizona. The star-studded event was established to raise funds for the Muhammad Ali Parkinson Center, founded by the legendary boxing champ. The watch, a special Big Pilot’s model in white gold made...

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Apr 10, 2012 by Mark Bernardo

Cameron Diaz Lends Star Power to TAG Heuer’s New Link Lady

One of the most buzzed-about secrets at this year’s Baselworld watch fair was the identity of the female celebrity chosen to endorse TAG Heuer’s new line of Link Lady watches. Speculation came to an end at TAG’s launch party on March 7, when Cameron Diaz, the sultry star of Charlie’s Angels and There’s Something About...

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Apr 10, 2012 by Mark Bernardo

Celebrity Wrist Watch: Oscar Weekend 2012

The 84th Annual Academy Awards, the film industry’s biggest spectacle, took place last night in Hollywood. Like every year, many of your favorite watch brands were represented on the wrists of the celebrity nominees and guests, and some brands even sponsored lavish movie-industry events prior to the awards ceremony. Here’s a compilation of horological highlights...

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Feb 27, 2012 by Mark Bernardo

Giant of Time: Eli Manning Gets His Own Citizen Watch

New York Giants fans hoping their team goes deep into the NFL playoffs this year can only sit on the sidelines (or couch, or recliner, or high-priced stadium seat) and cheer their star quarterback Eli Manning to victory. However, a lucky few of them can do so while wearing a Citizen watch made specifically for...

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Jan 7, 2012 by Mark Bernardo

Gwyneth Paltrow Joins Baume & Mercier Family

Gwyneth Paltrow has joined Baume & Mercier as a friend of the brand. The new relationship kicks off with an exclusive cocktail party at SIHH in Geneva on January 17. The multi-talented Oscar-winning actress recently sang her way into the hearts of a new generation with her rendition of Cee-Lo’s Forget You on Glee, and...

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Jan 13, 2011 by WatchTime

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