Bell & Ross

The French watch company Bell & Ross (Bell and Ross) was founded in 1992. Its watches are built for extreme conditions, Bell & Ross watches are popular with astronauts, pilots, divers, military fans and bomb-disposal experts. The Bell & Ross watch design is derived from airplane cockpits. The four core values of all Bell & Ross watches are great water resistance, very precise movements, visual indicators, and extraordinary functions.

Streamlined: Bell & Ross Releases the BR 05 Artline, Inspired by 1930s Design

Bell & Ross unveils the BR 05 Artline, the watch earning its name from a 1940’s American product design trend focusing on flawlessness, lightweight and streamlining. Created in 2019, the BR 05 is a derivative of the BR 03, Bell & Ross’s iconic square timepiece with a round dial, inspired by cockpit instruments. The new...

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Aug 11, 2022 by Sabine Zwettler

Sponsored: A Durable Style – Meet the Victorinox I.N.O.X. Chrono

Since its founding in 1884, Victorinox has been a steady champion of utility-driven style. From its now-iconic Swiss Army Knife, the brand has garnered a wide renown for reliable functionality in its products, with its modern collection of timepieces carrying that legacy forward. In the brand’s latest, the new I.N.O.X. Chrono, we see a continuation...

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Dec 1, 2023 by WatchTime

Green Rambles: The Vacation Watch Dilemma

During this time of year, most people are taking their summer vacations. The fun of this always starts with the preparations; where are we going this year, what can we see there, what are good places to eat, and when you are a watch enthusiast…. what watch am I going to wear? Personally, it is...

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Jul 25, 2022 by Martin Green

Navigation Tool with a Twist: Meet the New Bell & Ross BR 03-92 Radiocompass

Right in time for the summer travel season, Bell & Ross taxis on the runway with a new pilot’s watch. The BR 03-92 Radiocompass, which takes its name from a radio navigation tool, the Radio Compass, is distinguished by its bright colored hands that contrast beautifully with black backdrop and guarantee optimal readability. Part of...

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Jun 14, 2022 by Sabine Zwettler

Bell & Ross Goes Green with the BR 05 Skeleton

With the launch in 2019 of the BR 05 collection, Bell & Ross was once more able to capture the trends of time in a single creation. While it stayed true to its DNA, the integrated bracelet and distinct square case with its curved corners added a new flavor. One that is for sure appreciated...

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May 24, 2022 by Martin Green

Luminous Power: Bell & Ross Releases BR V2-92 Full Lum

As the name suggests, the new BR V2-92 Full Lum was designed by Bell & Ross with superior brightness and maximum legibility in mind. Indeed, thanks to a powerful luminescent coating, it literally lights up in the dark and omits an intense blue glow. The base of the dial is adorned with a subtle water green shade, which...

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May 3, 2022 by Sabine Zwettler

Orange is the New Black: Bell & Ross Unveils New Version of BR V2-92

This year, we have already seen a plethora of colorful watch faces. Now Bell & Ross unveils yet another cheerful watch with its very own in the BR V2-92 Orange. This neo-vintage stainless steel watch truly lives up to its name, complete with a bright orange dial, diameter of 41 mm, bidirectional rotating bezel, and...

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Apr 24, 2022 by Sabine Zwettler

Beautiful in Bronze: Bell & Ross Releases New BR 03-92 Diver Brown Bronze

Readability, functionality, precision and reliability in all elements and even under the most extreme conditions are the guiding principles behind most timepieces from Bell & Ross. Their unmistakable design is inspired by cockpit instruments and, despite their robustness and tool-watch character, they radiate a particular masculine elegance that even some female watch lovers cannot resist....

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Mar 19, 2022 by Sabine Zwettler

Tools From the Dashboard: Showcasing Bell & Ross’s Flight Instruments Collection

After it revolutionized pilots’-watch design with its dashboard-clock-inspired BR 01, one might have expected Bell & Ross to rest on the laurels of that flagship model but the watchmaker did anything but, turning to an array of other onboard aviation devices — from radar screens to altimeters to gyrocompasses, to produce the inventive and exclusive...

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Feb 4, 2022 by Mark Bernardo

Clockwork Orange: Five Watches With Orange Dials, Details, and Straps

As watches continue to embrace a wider range of color options for their dial, straps, and other details, orange remains relatively scarce in the expanding spectrum, though undeniably appealing to a core of loyal fans. Here are five timepieces where orange tones dominate. HUBLOT BIG BANG TOURBILLON AUTOMATIC ORANGE SAPPHIRE Hublot takes pride in...

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Jan 4, 2022 by Mark Bernardo

2021, The Watch Year in Review: Seven High-Flying Pilots’ Watches

By almost any standard, the luxury watch world enjoyed a successful year in 2021 despite the lingering effects of the Covid-19 pandemic and its worldwide economic consequences — with high-profile retailers reopening and expanding, new auction records set, some large-scale industry events (like our own WatchTime New York) returning, and of course, a host of...

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Dec 28, 2021 by Mark Bernardo

Knight in Non-Reflective Armor: the Bell & Ross BR 05 Horolum

In 2017, Bell & Ross introduced its first Horolum edition, the BR 03-92 Horolum with sandblasted case and green-tinted, long-lasting Super-LumiNova. The name was drawn from “Horo”, referring to watchmaking or time and “Lum”, meaning light. Today, the Franco-Swiss watchmaker has unveiled the next generation of the Horolum, this time, the 40-mm automatic model from...

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Dec 8, 2021 by Roger Ruegger

Black Friday Special: 26 Ladies’ Watches for the Holidays

Women today have more options than ever when it comes to choosing their favorite watch. These new models designed for women have a sparkle and appeal all their own and are a perfect holiday gift. BELL & ROSSThe new Bell & Ross BR 05 Diamonds brings a shimmering look to the modern architectural lines of...

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Nov 26, 2021 by Dara Hinshaw

Bell & Ross Takes its “Urban Explorer” Collection Global with the New BR 05 GMT

For the second time this year, French-founded watchmaker Bell & Ross is introducing a new GMT watch, and — what’s more — it’s square. The new BR 05 GMT comes on the heels of the BR 03-93 GMT, which debuted earlier this year as the brand’s first square-cased watch with an outer rotating bezel alongside...

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Sep 13, 2021 by Caleb Anderson

FEATURE

Taking it to the Streets: Inside Bell & Ross’s “Urban” Sport Luxury Line, the BR 05

For a relatively young company, Bell & Ross with its aviation-inspired aesthetic has steadily climbed into the rarefied air of “brands you recognize at a glance from across the room.” The watchmaker founded in 1992 by longtime friends Bruno (“Bell”) Belamich and Carlos (“Ross”) Rosillo has laid claim to the amalgam of massive, matte-black square...

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Sep 7, 2021 by Mark Bernardo

Showing at WatchTime New York 2021: Bell & Ross BR 03-93 GMT

WatchTime New York 2021 is fast approaching, returning for the sixth time to Midtown Manhattan’s Gotham Hall on October 22-24. Of the more than 25 participating watch brands set to display their latest timepieces, we are particularly excited to see Bell & Ross, which this year is presenting its latest distinctive take on a travel...

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Aug 22, 2021 by Caleb Anderson

FEATURE:

Undercover Wrist: Six Noteworthy Camouflage Watches

Not just intended for outdoor recreation these days, camouflage has emerged as a trendy and bold alternative for your daily wristwear. Found on both watch straps and dials, the military-focused hue isn’t one normally associated with the luxury world of watchmaking but it has evolved into a distinct look for those in search of a...

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Jul 20, 2021 by WatchTime

Continuing a Racing Tradition, Bell & Ross Launches the Alpine F1 A521 Collection

Bell & Ross has unveiled the Alpine F1 Team watch collection, produced in partnership with the Alpine Formula 1 racing team — the first such collaboration since the re-branding of the squad, formerly known as the Renault Formula 1 team, and it’s sixth overall in the co-branded series. Each of the new models — all...

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Jul 3, 2021 by Caleb Anderson

Radar Redux: Bell & Ross Adds New BR 03-92 Red Radar Ceramic to Flight Instruments Collection

Bell & Ross‘s now-iconic BR 01 Instrument, its first wristwatch inspired by airplane cockpit clocks, debuted in 2005 and established the French-Swiss brand’s modern identity. Since 2010, Bell & Ross has expanded on the theme with its Flight Instrument collection, a series of timepieces that take their cues from other onboard instruments, such as gyrocompasses...

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Jun 10, 2021 by Mark Bernardo

Nighttime is the Bright Time for the New Bell & Ross BR 05 Skeleton Nightlum

Since its launch in 2019, the Bell & Ross BR 05 collection has drawn considerable attention for its novel take on the classical, integrated steel sports watch. With a distinctive, softly angled square case and an array of color options, it has been positioned by the brand as its premier “urban instrument,” in effect Bell...

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May 16, 2021 by Caleb Anderson

Introducing the Bell & Ross BR 03-92 Diver Red Bronze

Bell & Ross shook up the dive-watch category in 2017 with the introduction of its revolutionary square-cased BR 03-92 Diver, and has been expanding that model’s market footprint ever since, unveiling colorways in black, blue and orange in subsequent years. This year, the brand pairs a deep red dial and bezel with a maritime-inspired bronze...

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Mar 18, 2021 by Mark Bernardo

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