Agent Provocateur: H. Moser & Cie. Trolls the Swiss Watch Industry Before Backtracking
Well, that was a whirlwind. On Thursday, we received word that H. Moser & Cie. — the brand behind the Alp (faux-Apple) Watch and the Swiss Mad watch made from Swiss Cheese (yes, really) — had released the Swiss Icons watch. Moser, intending to make a splash before heading to Geneva for SIHH, decided to...
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Jan 13, 2018 by Logan R. Baker