Audemars Piguet

Audemars Piguet (AP) is a Swiss luxury watch brand and was founded in 1875. Tiffany, Cartier and Bulgari used Audemars watches to offer them (relabeled) under their own brands. Since 1882, the Audemars and Piguet families have been involved with the AP company without interruption. The brand is especially known for the iconic Royal Oak, designed by Gérald Genta.

Why Was NBA Star LeBron James Visiting Audemars Piguet?

Today’s NBA certainly boasts its share of watch-loving superstars. A few of them have even come aboard watch brands as official “ambassadors” or “friends of the brand,” such as Dwyane Wade and Kobe Bryant (both Hublot), Tony Parker (Tissot) and Carmelo Anthony (soon to announce with IWC). Now we have received word that Miami Heat...

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Sep 25, 2013 by Mark Bernardo

Sponsored: CODE41 Unveils Latest NB24 with the Impressive Stratom Case

CODE41 has unveiled its latest iteration of the NB24, a chronograph watch that has become a legendary part of the brand’s history. This third edition of the NB24 brings with it not only a captivating new color, but also introduces a fresh case design known as the Stratom. The NB24 – A Growing Legacy The...

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Sep 20, 2023 by WatchTime

Triple Threat: Audemars Piguet’s Tradition Tourbillon Minute Repeater Chronograph

To many watch fans, Audemars Piguet is all about the Royal Oak, its iconic octagonal sports watch. However, the family-owned Swiss brand also wowed aficionados of haute horlogerie at this year’s SIHH with its incredibly complicated and extremely limited Tradition Tourbillon Minute Repeater Chronograph, inspired by a vintage timepiece from the 1920s.

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Aug 21, 2013 by Mark Bernardo

WatchTime’s July-August Issue is On Sale Now!

The July-August issue of WatchTime is on newsstands now, featuring our exclusive test of the Rolex Datejust II, detailed reports on the most buzzed-about new watches from Baselworld 2013, a behind-the-scenes look at the creation of Jaeger-LeCoultre’s Master Grande Tradition Gyrotourbillon 3, tests on new watches from IWC and Tudor, and more. Click here for...

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Jul 2, 2013 by Mark Bernardo

WatchTime Returns to South Coast Plaza on September 22

This September, WatchTime’s next collectors’ event returns to South Coast Plaza in Costa Mesa, California. Taking place on September 22 from 4:30 to 8:30pm, the evening will include featured watchmaking events and opportunities to speak firsthand with brand VIPs. There is a collection of 13 brands participating that will also be showcasing some of the...

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Aug 31, 2023 by WatchTime

Audemars Piguet Partners with Art Basel

Audemars Piguet has announced a long-term partnership with Art Basel, taking on a role as global associate partner with a presence at the Art Basel shows in Basel, Miami Beach and Hong Kong.

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May 16, 2013 by WatchTime

Audemars Piguet Royal Oak Offshore Diver

Introduced in January at the SIHH watch fair, Audemars Piguet’s new Royal Oak Offshore Diver joined the Royal Oak Offshore Grand Complication and Royal Oak Offshore Chronograph as part of the Swiss brand’s celebration of 20 years of its Royal Oak Offshore watch. The new Diver is the third such model to be introduced, and...

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Mar 8, 2013 by Mark Bernardo

WatchTime New York 2023 Tickets on Sale Now

Following what was one of WatchTime New York’s biggest shows to-date in 2022, the esteemed collector’s event returns to Manhattan once again this year from October 20th to 22nd. WatchTime New York 2023 will bring together many of the world’s most impressive watchmakers and timepieces alongside countless enthusiasts, collectors, and industry experts. The multi-day event...

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Jun 16, 2023 by WatchTime

Photo Slideshow: Inside SIHH 2013

The 2013 Salon International de la Haute Horlogerie (SIHH) was held last week in Geneva. And unlike its larger counterpart in Basel, this watch fair is mostly closed to the public. To give our WatchTime fans a glimpse of what goes on in those hallowed halls of horology, we’ve compiled a slideshow of photos, taken...

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Jan 31, 2013 by Mark Bernardo

Watch Brand Ambassadors at Australian Open

While the WatchTime crew was checking out new watches at the Geneva fairs, the world’s top tennis players were vying for championships at the Australian Open in Melbourne.

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Jan 29, 2013 by WatchTime

François-Henry Bennahmias Officially Named CEO of Audemars Piguet

Audemars Piguet has finally made it official. After having been named “general manager ad interim” in May 2012, François-Henry Bennahmias was recently made chief executive officer of the Audemars Piguet Group by the Swiss watch company’s board of directors.

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Jan 28, 2013 by WatchTime

SIHH 2013: Audemars Piguet

Alexander Linz of watch-insder.com had a sit-down with Claudio Cavaliere, Audemars Piguet’s head of product management, at SIHH and got an up-close look at the brand’s latest offerings.

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Jan 24, 2013 by WatchTime

SIHH Day Three: Audemars Piguet, Jaeger-LeCoultre, Panerai

It’s Day Three of the SIHH watch fair in Geneva, and despite a late dinner with our friends from A. Lange & Söhne and the Lange Owners Club, not to mention even later cocktails on the SIHH party boat on Lake Geneva, your intrepid WatchTime reporter is back at it to chronicle more headliners and...

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Jan 23, 2013 by Mark Bernardo

Audemars Piguet Ambassador Leo Messi Voted World’s Best Soccer Player

On Monday, January 7th, Audemars Piguet “brand ambassador” Leo Messi was voted the 2012 world’s best football player (that’s as in soccer, to us Americans) by football journalists, national coaches and team captains. A winner of the prestigious Ballon d’Or award for the fourth consecutive year, Messi broke the record he jointly held with Michel...

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Jan 11, 2013 by WatchTime

SIHH 2013 Preview: Audemars Piguet Royal Oak Offshore Grande Complication

This year, Audemars Piguet celebrated the 40th anniversary of the original Royal Oak. Next year marks two decades of the larger, sportier Royal Oak Offshore, and Audemars Piguet plans to commemorate the milestone with the release of the extremely limited Royal Oak Grande Complication. The watch makes its debut at the SIHH watch fair in...

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Nov 8, 2012 by Mark Bernardo

Audemars Piguet Releases Michael Schumacher Royal Oak Offshore Chronograph

Audemars Piguet’s latest limited-edition Royal Oak watch — introduced this week at a press conference in Berlin — is a collaboration with legendary auto racer Michael Schumacher. The seven-time world champion was personally involved with the development of the model, which includes numerous car-inspired design elements.

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Oct 19, 2012 by Mark Bernardo

Audemars Piguet Exhibit Heads to Beijing

The Audemars Piguet Royal Oak 40 Years international exhibit, which began its tour in New York, has arrived in Asia, first in Beijing at the Ullens Center for Contemporary Art (UCCA), and then to Singapore. To celebrate the 40th anniversary of the Royal Oak, Audemars Piguet has put together an exhibit featuring 100 timepieces and memorabilia dating...

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Sep 5, 2012 by WatchTime

Audemars Piguet’s Heliport Ad Campaign

Audemars Piguet is doing something a little different with their advertising. For a second year, Audemars Piguet is running a “domination program” with Roaring Thunder Media in which they’ll be featured on all interior and exterior signage, as well as on a digital monitor at New York City’s East 34th Street Heliport.

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Jul 19, 2012 by WatchTime

Slim Tickings: Thin Watches from Audemars Piguet and Girard-Perregaux

As watch lovers rediscover the thin, classically elegant timepiece, WatchTime reviews two that represent the trend: the Audemars Piguet Jules Audemars Extra Thin and the Girard-Perregaux 1966. This head-to-head matchup of the two slender timepieces, with original photography by Zuckerfabrik Fotodesign, originally appeared in the magazine’s print edition.

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Jul 17, 2012 by Martina Richter

Audemars Piguet’s Limited Edition Leo Messi Royal Oak

Audemars Piguet has teamed with brand ambassador and soccer player Leo Messi to announce the release of the limited edition Leo Messi Royal Oak Chronograph. The watch will be available as a limited series of only 1000 pieces: 500 in steel/tantalum, 400 in pink gold/tantalum and 100 in platinum/tantalum. Each watch is delivered in an original case...

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Jul 3, 2012 by WatchTime

Watch Wallpaper: Limited-Edition Sports Chronographs

Limited editions aren’t just the prerogative of tourbillons, minute repeaters and other high-complication watches. Sports chronographs also come in special limited series, like the ones in this photo feature from the WatchTime archives, with original photos by Nik Schölzel. Now all these stunning shots are available as wallpaper for your desktop. Just click the photos...

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Jun 26, 2012 by Mark Bernardo

Belén Mozo Joins Audemars Piguet’s AP Golf Ambassador Team

LPGA golfer Belén Mozo has been announced as Audemars Piguet’s newest brand ambassador. Mozo joins the Swiss watch manufacturer’s pro-golfer roster, which already includes Cristie Kerr, Morgan Pressel, Rory McIlroy, Lee Westwood, Graeme McDowell, Ian Poulter, Miguel Angel Jiménez, Darren Clarke and Anthony Kim. “I’m honored and excited to join a team of the world’s best...

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Jun 4, 2012 by WatchTime

Merk Out as CEO, Bennahmias In as Interim GM in Audemars Piguet Shakeup

Family-owned Swiss watch firm Audemars Piguet has announced that its Board of Directors has reached an agreement with Philippe Merk, the company’s chief executive officer, to terminate their collaboration, citing “differences in company strategy.” The company also announced that it is promoting Francois-Henry Bennahmias to the position of general manager ad interim.

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May 29, 2012 by Mark Bernardo

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