NEW YORK CITY, NY – The fascinating life and creative mind of Jack W. Heuer, the man who gave the world so many illustrious watch models, is revealed in a free exclusive article recently released by WatchTime, the world leader in watch journalism.
TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and Others is an inside look at Heuer’s many inventions, innovations and marketing genius, revealing dozens of little-known facts that fans of TAG Heuer watches will relish — facts like …
- Jack Heuer’s first love before he joined the family firm
- What Heuer learned from four years working in the US that helped drive the company’s growing success
- How the famous Heuer Chronomatic was born
- How Heuer became one of the first non-automotive sponsors of Formula 1 racing
- Why Steve McQueen wore a Heuer Monaco in the 1971 movie Le Mans
Lovers of Swiss luxury watches and of TAG Heuer watches in particular will want to read this free exclusive article to be more expert and conversant in TAG Heuer history and lore. This is the first time that WatchTime, a world-renowned authority on fine watches, has released this article, published in a 2007 issue of its bi-monthly magazine, as a digital download.
It is written by noted watch writer Lucien F. Trueb, author of the definitive work on the evolution of the modern quartz wristwatch, Electrifying the Wristwatch. It is a must-read for longtime and new fans of TAG Heuer watches with its insider knowledge and historical details that few watch aficionados can find on their own, and is available free from WatchTime via instant download.
TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and Others also features hard-to-find photos of Heuer, Enzo Ferrari, famous Formula 1 drivers, and vintage TAG Heuer watches. Trueb takes the reader on a fascinating journey through every stage of Heuer’s fabled life, and delivers a watch history lesson that horology buffs and watch lovers everywhere will appreciate.
WatchTime is the most successful watch magazine in North America and one of the leading watch magazines worldwide. WatchTime was founded in New York City in 1999 by the Ebner Publishing Group of Ulm, Germany. WatchTime has sister magazines in Germany, Poland, Korea, Japan, China, India and Brazil. Together they form the world’s best-selling watch magazine family.
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E-mail: sbrown@watchtime.com
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WatchTime
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