With the new olive-green Divers Date, Oris adds a field-watch-inspired flavor to its classic dive watch lineup. The 39mm automatic diver pairs military-tinged color cues with a ceramic bezel, 200-meter water resistance, and two straps.

IWC Schaffhausen expands its Ingenieur Automatic 35 collection with a fresh "Pool" dial, adding a vibrant new option to the 35mm luxury sports watch. The latest model retains the collection's distinctive integrated-bracelet architecture, sophisticated dial pattern, and finely finished steel case.

Filling a watch case entirely with oil doesn't sound like a good idea, yet it has its benefits. Many brands have done this over the years, and now D1 Milano offers one at an attractive price point with a compelling design, but how will it be on the wrist? Let's find out!

Developed together with a German Firefighters Association, the Thermosphere translates the timing structure of a breathing-apparatus operation into a purpose-built tool watch. Limited to 112 pieces, the watch pays tribute to the men and women who work against the clock when every minute matters.

Vacheron Constantin expands the Overseas collection with two new 34.5mm self-winding models in rose gold and stainless steel. Featuring striking lacquered dials, interchangeable straps, and refined proportions, the latest additions combine everyday versatility with the unmistakable sporty elegance of the collection.

Combining a flyback chronograph, dual-time display, and date indication, H. Moser & Cie.’s latest Endeavour model showcases remarkable mechanical complexity through an exceptionally clean and intuitive design.

Rado brightens up the DiaStar Original Skeleton with three colorful limited editions. Produced in runs of 555 pieces each, the new models combine vibrant summer hues with a fully skeletonized movement and the unmistakable design of one of the brand’s most enduring icons.

The Norwegian nature that inspires Straum dials manifests as a chilly treatment in all lightweight titanium.

Ferdinand Berthoud is a young brand with a lot of heritage and uses that combination to the fullest to achieve new heights in haute horlogerie.

To celebrate the 250th anniversary of the United States, Corum reimagines its historic Coin Watch in a collection of 50 state-themed editions. The Heritage Coin collection comprises 250 watches in total and pays tribute to both American history and one of Swiss watchmaking’s most recognizable designs.

From Swiss-made chronographs honoring the Semiquincentennial to American military-inspired field watches and a heritage-driven Benrus's limited edition and a tribute from Britain, these timepieces mark 250 years of American history through craftsmanship, symbolism, and patriotic design.

From its postwar beginnings to the depths of the modern Ultra Deep, the Omega Seamaster has evolved through decades of shifting technology, culture, and design. This feature from our Special Design Issue traces how one collection adapted to each era while remaining unmistakably a Seamaster.

Showing what is happening inside a mechanical watch gives new appreciation to the art of watchmaking, when less is actually more.

Today’s women’s watches appeal to those who want a special timepiece that suits them exactly. Offering sparkle and brilliance not found on men’s watches or a special fit for a slender wrist, these models are also a perfect holiday gift.

Limited to 150 pieces, Bremont's latest Terra Nova Chronograph honors its role as Official Timing Partner of the Henley Royal Regatta with a regatta-inspired stroke counter, distinctive blue-and-white colorway, and a 62-hour automatic movement.

Louis Erard expands its 2340 collection with the new Mauve and Forest editions. Integrated design, lightweight materials, and distinctive textured dials define the latest additions.

The Swiss independent brought its new micro-rotor watch to collectors in New York and Miami as it looks to build a deeper presence in the American market.

Longines expands its Conquest Heritage Central Power Reserve collection with a refined light blue opaline dial, available on a bracelet or gray leather strap. The vintage-inspired model showcases one of the brand’s most distinctive complications: a central rotating-disc power reserve display first introduced in 1959.

Bulova brings the Lunar Pilot collection to a smaller 41mm case with the limited-edition “Black Hole,” a matte-black chronograph rooted in one of the most compelling chapters of the brand’s Apollo 15 history.

Nearly six decades after its debut, Doxa brings back one of the earliest dive chronographs. The new SUB 200 T.GRAPH II arrives with refined proportions, a Sellita automatic chronograph movement, and an expanded lineup that includes a new Caribbean Blue dial.

Grand Seiko is renewing the core Evolution 9 Collection with nine updated references, revised nature-inspired dials, improved bracelets, micro-adjust clasps, and broader use of its ±20-seconds-per-year Spring Drive U.F.A. Caliber 9RB2.

Founded in La Chaux-de-Fonds in 1881, Movado celebrates its 145th anniversary with two new releases: the revived Heritage Kingmatic and the contemporary Alta Centurion chronograph.

Urwerk concludes its UR-120 trilogy with the Blue Planet edition, a 20-piece limited series combining a deep-blue case, sophisticated satellite-hour display and a mechanically animated "salute" complication.

Built for combat but embraced far beyond it, military watches have shaped wristwatch design for more than a century. This feature looks at how battlefield requirements — legibility, durability, and function — continue to influence the watches we wear today.

With the Chapter 7 Skeleton, Ba111od expands its sporty-elegant collection with an open-worked model featuring an anthracite PVD coating, an integrated steel bracelet, and a Swiss automatic movement. The watch combines skeletonized mechanics with an accessible price point.

Why some watches are pursued for a lifetime – and why the hunt often means more than ownership.

The three-day collector event returns to Manhattan with VIP programming, brand presentations, hands-on access, and the over thirty incredible watchmakers.

Rado introduces a striking new blue edition of its Captain Cook High-Tech Ceramic Chronograph. Combining a deep-blue dial and ceramic bezel with a plasma high-tech ceramic case, the latest model blends dive-watch capability with contemporary materials and refined aesthetics.

Exploring the complexities of creating ultra-slim watches

The Geneva auction house's third sale sold every lot, broke records for Kari Voutilainen and Vianney Halter, and showed that its watchmaker-first model can bring out serious watches and serious bidding.

Blancpain introduces a new 38mm version of its Villeret Ultraplate, including the collection’s first-ever salmon dial, alongside new 29.2mm Villeret Phases de Lune models. The latest additions bring the refined design updates unveiled in 2025 to smaller case sizes while retaining the collection’s hallmark elegance.

Favre Leuba expands its Deep Raider Revival line with a vivid orange edition that reinterprets the brand’s 1970s dive watch heritage, pairing vintage inspiration with modern mechanical performance and 300 meters of water resistance.

Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.

Bulgari expands its sought-after Bulgari Bulgari Aluminium collection with two fresh summer-ready models. Presented in a striking monochrome white version and a limited-edition blue-dial variant, the lightweight sports watch continues to blend Italian design flair with Swiss watchmaking expertise.

For the first time, the Vulcain employs titanium for key movement components, enhancing not only comfort and performance but also the unmistakable sound that has defined the Cricket for nearly eight decades.

Founded on the invention of automatic winding, Perrelet has built a modern design language around motion itself. From early double-rotor concepts to today’s Turbine and Peripheral collections, the brand turns mechanical function into a defining visual signature.

The Open Sapphire (OS) version of the brand's flagship product took its '70s design into the 21st century, and now it takes the concept event further with the OSII Black.

Citizen expands its Promaster Marine collection with the new Wave Tracker, an analog-digital sailing watch equipped with a regatta timer, tide graph, moon phase display, and sunrise and sunset times for 203 locations worldwide.

Arnold & Son expands its Perpetual Moon collection with three stainless-steel limited editions. Each model combines a moon-phase display with a watchmaking first: PVD-coated mother-of-pearl is used for both the dial and the celestial backdrop.

TAG Heuer and TaylorMade bring golf analytics to the wrist with a limited-edition Connected Calibre E5 featuring Strokes Gained analysis, automatic shot detection, and a co-branded Spider putter.

Seiko expands its Presage Classic Series with four new models inspired by Tomioka silk, one of Japan’s most celebrated textile traditions. Featuring richly textured dials, a new 38-mm case size, and the automatic Caliber 6R51, the collection includes a limited edition of 2,000 pieces.

RGM brings Snoopy’s World War I Flying Ace persona to its aviation-inspired Model 151, with a grand feu enamel dial leading the new release.

A modern tribute to U.S. Navy dive watches, the Pelagos FXD from Tudor pairs a matte black dial and titanium case with fixed strap bars and a purpose-built tool-watch design.

With the new Pontos S Solar and Pontos S Solar Chronograph, Maurice Lacroix expands its sportiest line for the first time with Swiss solar quartz movements, pairing light-powered efficiency with robust 200-meter water resistance and a distinctly summer-ready aesthetic.

Audemars Piguet has unveiled a new Royal Oak Concept Flying Tourbillon created in collaboration with Japanese-Korean artists Yoon Ahn and Verbal. Limited to 150 pieces, the watch combines titanium, black aventurine, and a striking red-accented flying tourbillon.

In the 1950s, success was celebrated by treating yourself to an elegant, diamond-set watch. One of the most precious offerings of those days was the Signet, made by Longines, which was itself a symbol of the great success the brand enjoyed.

The new KUBO collection from KIWAME TOKYO ASAKUSA pairs compact 37mm proportions with lacquer dials, a Miyota automatic movement and a recessed small-seconds display inspired by the Japanese idea of a hollow or recessed space.

Longines has unveiled a comprehensively redesigned Master Collection, introducing new models in 30mm, 34mm, 39mm, and 41mm case sizes. Updated dials, reworked cases and bracelets, and state-of-the-art automatic movements underscore Longines' enduring pursuit of elegance.

73 years after creating the world's first modern dive watch, Blancpain introduces the new Fifty Fathoms Tech, featuring a three-hour diving bezel designed for extended technical dives.

Featuring enamel and solid-gold dials, a new 36mm case size, and the in-house Caliber GP4800 with a rose-gold balance bridge, the anniversary models highlight the enduring appeal of one of Swiss watchmaking’s most recognizable luxury sports watches with integrated-bracelet design.