MICROBRAND MONDAY:

Introducing: Seals Watch Co. Model C Field Explorer


Based out of El Dorado Hills, California, Seals Watch Co. got its start after its owner Michael Seals began sketching at a bar one night. Doodles of armored tanks soon formed the outline of a bezel and case with the glacis plate and tracks forming the lugs and centerpiece underneath. Soon, an idea formed to create military-inspired wristwatches that evoked a true sense of American identity.

That was in 2015. Since then, Seals has released a number of timepieces with the latest being the Model C Field Explorer. Currently in its pre-order stage, the Model C comes in at 40.5 mm by 11.4 mm and features a Fossil-owned, Swiss-made  STP 1-11 movement with hacking seconds and a 44-hour power reserve. The watch itself has a very utilitarian appeal, but in that practically, it has its own design language highlighted by the hexagonal case; the blocky, Super-Luminova-filled hour and minute hands; the sapphire crystal; and the slightly-raised minute track. The watch also has a screw-down crown that helps ensure a water resistance to 200 meters.

Seals provides multiple case and dial options as well, with the choice of an exposed 316L brushed stainless steel case with a granulated black or German blue dial or a vintage finished case developed through tumbling and polishing. Only 250 pieces will be produced in 2018 and it’s currently available for $550.

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