One of the things that have always struck me as very weird is watch brands telling us for which gender, specific models are. While this very well may help the marketing department target its efforts, why would you voluntarily limit to who you are selling your product to? Granted, not many men will be drawn to wear a 28mm watch with a pink mother-of-pearl dial decorated with butterflies, but for the most part, it is a grey area, with quite a few watches being able to go either way.
Women often are far more adventurous in this matter than men. They more easily venture out and wear Rolex sports models or even 44mm Panerai’s. They often don’t feel that their femininity is compromised when wearing something that is advertised as being masculine. Men, on the other hand, often feel far less comfortable even considering wearing a watch marketed towards the fairer sex. The best way to ensure that the majority of them do not even look twice at these watches is to put the term ‘lady’ in the model’s name.
It is interesting to note that trends do have an effect on this. While we are now moving again into smaller and thinner watches, the boundaries between male and female timepieces gradually dissolve. Combine this with the gender fluidity that is accepted more widely every day, and it makes sense to let the clients decide what to wear without pre-tagging their decisions. In doing so, men and women will more freely pick a timepiece that truly suits them, and isn’t that what it is all about?
Have you ever bought a watch marketed towards the other sex? Let us know in the comments