Two months back I was gifted a brand new Tag Golf watch, which was bought from the factory-owned shop at full list price. First-up I noticed that the watch is made in China, so much for the “Avant-Garde Swiss” brag line that Tag uses. It didn’t work out of the box, had no instructions, so after much fiddling, I took it back to the dealer, who then proceeded to waste a couple of hours trying to make it work, I had to stand around as he needed access to my iPhone. He then eventually swapped it for a new watch.
It then worked for three weeks during which I found that a) the battery life with the GPS is less than 6 hours, b)difficult to read the screen in sunlight, which is when I play golf, c) the GPS disconnects if you receive a call, restarting it is fiddly, not ideal on a golf course, d) Unlike my Garmin which has 1,000s of golf courses preloaded, you have to individually download the course onto the watch from your phone/Wifi,e) unlike Apple or Garmin this watch is not intuitive and has no instruction manual.
Now the watch has stopped working again, I took it back to the dealer who fiddled with it again whilst I stood around with my phone. After a brief struggle, he sent it off for repair. I am back using my three-year-old $200 Garmin for golf, which is simply awesome, as opposed to the Tag that costs 18x more. I otherwise love my Rolex GMT for regular wear. The dealer thus far refused to refund my money. I am seemingly stuck with this junk, I have never spent so much time fiddling around with a damn watch, life is too short for such struggles.
I may sell this on eBay, hopefully to a Tag junkie- any takers?
The worst product I have ever bought with even worse aftercare I bought my Tag Monaco watch at the end of October and it went wrong after day two it’s been back six times since I have emailed them at Paris Switzerland and even the chief executive, not a reply from any of them, this is a 6,000 euro watch, I would council everyone not to trade with them, the product and the company are rubbish
For 30yrs I’ve been saving for a women’s tag h watch, but as a single mom my son’ educational expenses takes priority. Now am 68 yrs and my dream to own such good quality watch is almost impossible. Is there a way I can get good discount?
I have a Link and blue face morocco. I am not wealthy but have fallen for the technical beauty of watches. I live life by not giving in or giving up to my disabilities. I visited la loce area in Switzerland recently but missed getting to the Tag Heuer factory. I will probably never have that opportunity again unfortunately. Thanks Tag Heuer for two great watches and never give in
I am new to the jewelry business and will be working at a location that sells the most beautiful piece of wrist art, Tag Heuer, So glad Tag was my first connection to what is great in watchmaking. Your article is very informative and to learn all of these trivias about the birth and blooming of Tag Heuer is so exciting for me. I can only wish I could own one!
Thank you!
Gwen
How can you mention 10 things about Tag Heuer and omit discussion of the Monza? The 2016 version won various awards and is absolutely comparable to a entry level Rolex, Omega, or Breitling.
Thanks .., for the information , last day i got an heuer 140th millennium 2001 edition .. I like to know more about that model .. Waiting for your valuable reply .., have a NYC day pal.. Thanks ..
I have a lady’s pocket Wallthamwatch, 14k gold, triple covers, floral/ shell patterned back and front covers, mfr. showing as Dueber, Special, No.4452062.
This was given to my grandmother in England
sometime between 1880 to 1894. I believe as an engagement or marriage gift.
I have searched the Walthem sites but unable to find any information or photos of a similar watch.
I would appreciate comments and possible value estimate.
Thank you.
My husband bought me a Tag Heuer for Christmas 2016. I truly am disappointed in this watch. It has spent most of the time in the shop. The clasp comes undone constantly. The crown will not tighten. I hate it!!! I also own a Rolex and a Breitling. They are so much better than this Tag piece of junk!! Do not waste your money on this marketing scam. Take my adivice buy another brand. Breitling is great! My Rolex is probably over 20 years old and is still working. This Tag Heuer is a piece of junk!!!
I agree.the winding mechanism on my 2016 aquaracer is junk compared to my 2000 Rolex.
The tag is going in for repair on Saturday.
Pity as the Tag makes the Rolex look plain
But why do they continue calling the company ‘TAG Heuer’, when it is no longer under TAG ownership? IMO the TAG logo, and name, looks cheap and takes away from the long, outstanding history of this brand. I will never buy a watch with the TAG logo on it.
OK, the article says 10 things about TAG Heuer, almost all of this is about Heuer and what a great watch company it was and the innovative things they did and I agree it was an iconic brand that did good stuff but Tag Heuer is a totally different company and not as revered by real watch collectors.
I don’t agree. If you want to live in the past that’s ok, but if you can’t revere the mechanical brilliance of Guy Semon just because he’s in the age of TH rather than H then you’re a jewellery collector rather than a watch collector. I guess Breguet and Omega are on the nose too now that they’re owned by Swatch?
TAG Heuer was, quite significantly, the first Swiss-made James Bond wristwatch with a quartz movement. Two models were worn by actor Timothy Dalton in his first movie appearance as Ian Fleming’s 007 in “The Living Daylights” (1987): PVD reference 980.031 Night-Dive, and 980.013 stainless steel. Jack Heuer has specifically cited the latter as having pulled Heuer back to profitability for the first time since the Quartz Revolution.
I thought that Accutron was the 1st watch on the moon? I also thought Accutron was the mainstay of the Space program, guaranteed accurate within 1 minute a month. It was the 1st electronic watch-based on the adjusted tuning-fork vibration system and set the standard of accuracy at that time. It was made here, at home in the U.S.A. All U.S.A. made and assembled. Maybe watch brands should have to say where the components of both the movement and the case/dial/attachments were made and what was assembled where? Than we’d know what we were paying for.
Hi Richard. Thanks for your comment. The reference in the article is to the first Swiss-made watch in space, not the first watch on the moon. Actually, the first watch on the moon was an Omega Speedmaster, on the wrist of astronaut Buzz Aldrin. (It is not Neil Armstrong because he left his Speedmaster in the Eagle because its on-board clock was not working properly.)
Great clarification Mike, the article clearly states “in space” not the Moon as to the claim Richards claim. The confusion comes about, as Accutron first conceived I the early 1950’s, had been from the beginning part of the Kennedy and NASA Space Program. I would wager in fact that on John Glenn’s wrist was an Accutron Astronaut, the then Timepiece worn by all in the Space Program. The Space Program was moving very quickly in these years following JFK’s goal of placing us on the Moon and, the ‘delivery system’ was still an open issue, following Freedom 7 by a few Months, placed Bob White in outer space on the first winged aircraft, the X-15. To the Moon Landing and “One Step”, an Accutron to this day resides in the Sea of Tranquility placed there by Apollo 11 Astronauts, the same redundancies that NASA employed for safety, are most probably the source for the Omega Speedmaster in this argument, as I know one was worn, as presented by the Norman Morris Co., then the U.S. Distributor of Omega Watches. For the USA, this continued the history of Charles Lindbergh’s 1927 flight across the Atlantic wearing a Bulova. But I digress, it is TAG-Heuer which is the subject and their contribution to Timekeeping which is equally historic.
The Steve McQueen movie Le Mans has nothing at all to do with Formula 1 racing in any way. The movie is about the 24 hours of Le Mans, a sports car race. Completely different disciplines. To a racing fan this is like calling a quartz watch an automatic.
I own a Carrera,Monaco,Formula 1 (quartz) and recently got a Tag Huer Connected 45. I have never had any problems with any of them other than my Carrera Chronograph. It’s an automatic and I have epilepsy and had a grand mal siezure and I guess I pounded it as hard as I could for about 4 minutes on concrete. It’s also the Juan Fangio limited edition. The sapphire was fine but I had to send it in for some internal work. So I guess what I’m trying to say is a watch is like a companion. Everybody is going to like certain things and not like certain things. As far as Steve McQueen , he made the watch partly the icon it is today. Kinda sad we don’t have role models any more. Thanks for correcting the F1 comment. Very true. Big fan.
Two months back I was gifted a brand new Tag Golf watch, which was bought from the factory-owned shop at full list price. First-up I noticed that the watch is made in China, so much for the “Avant-Garde Swiss” brag line that Tag uses. It didn’t work out of the box, had no instructions, so after much fiddling, I took it back to the dealer, who then proceeded to waste a couple of hours trying to make it work, I had to stand around as he needed access to my iPhone. He then eventually swapped it for a new watch.
It then worked for three weeks during which I found that a) the battery life with the GPS is less than 6 hours, b)difficult to read the screen in sunlight, which is when I play golf, c) the GPS disconnects if you receive a call, restarting it is fiddly, not ideal on a golf course, d) Unlike my Garmin which has 1,000s of golf courses preloaded, you have to individually download the course onto the watch from your phone/Wifi,e) unlike Apple or Garmin this watch is not intuitive and has no instruction manual.
Now the watch has stopped working again, I took it back to the dealer who fiddled with it again whilst I stood around with my phone. After a brief struggle, he sent it off for repair. I am back using my three-year-old $200 Garmin for golf, which is simply awesome, as opposed to the Tag that costs 18x more. I otherwise love my Rolex GMT for regular wear. The dealer thus far refused to refund my money. I am seemingly stuck with this junk, I have never spent so much time fiddling around with a damn watch, life is too short for such struggles.
I may sell this on eBay, hopefully to a Tag junkie- any takers?
a complete con, not fit for purpose
The worst product I have ever bought with even worse aftercare I bought my Tag Monaco watch at the end of October and it went wrong after day two it’s been back six times since I have emailed them at Paris Switzerland and even the chief executive, not a reply from any of them, this is a 6,000 euro watch, I would council everyone not to trade with them, the product and the company are rubbish
Love your watches. Wearing one now.
are the tag hauer watches “waterproof”?
Sported the Black Coral ’81. Looking forward in having a companion on my wrist to guide me in the sport of diving. Graphite black
For 30yrs I’ve been saving for a women’s tag h watch, but as a single mom my son’ educational expenses takes priority. Now am 68 yrs and my dream to own such good quality watch is almost impossible. Is there a way I can get good discount?
My tag watch 2116-0 has no 200 MTs on the face but on the back is this usual
I have a Link and blue face morocco. I am not wealthy but have fallen for the technical beauty of watches. I live life by not giving in or giving up to my disabilities. I visited la loce area in Switzerland recently but missed getting to the Tag Heuer factory. I will probably never have that opportunity again unfortunately. Thanks Tag Heuer for two great watches and never give in
How many different movements does TAG produce; how many of the movements or different calibers are COSC certified.
I have a Tag that only keeps good time when I ware it and it is battery powered Any explanation?
I am new to the jewelry business and will be working at a location that sells the most beautiful piece of wrist art, Tag Heuer, So glad Tag was my first connection to what is great in watchmaking. Your article is very informative and to learn all of these trivias about the birth and blooming of Tag Heuer is so exciting for me. I can only wish I could own one!
Thank you!
Gwen
How can you mention 10 things about Tag Heuer and omit discussion of the Monza? The 2016 version won various awards and is absolutely comparable to a entry level Rolex, Omega, or Breitling.
Fantastic pioneering in Car Racing and the Olympics, but very unknown about the Space experience…
Do you mean +5 a day or week? COSC specs are -4/+6 per day.
My new Carrera Calibre 5 gains about five second per week. Why?
Automatics tend to drift a little from what I understand. You may need to take it in for adjustment.
Thanks .., for the information , last day i got an heuer 140th millennium 2001 edition .. I like to know more about that model .. Waiting for your valuable reply .., have a NYC day pal.. Thanks ..
I have a lady’s pocket Wallthamwatch, 14k gold, triple covers, floral/ shell patterned back and front covers, mfr. showing as Dueber, Special, No.4452062.
This was given to my grandmother in England
sometime between 1880 to 1894. I believe as an engagement or marriage gift.
I have searched the Walthem sites but unable to find any information or photos of a similar watch.
I would appreciate comments and possible value estimate.
Thank you.
How many times do we have to see the same old Steve McQueen image? Exercise some creativity and create something new please.
Amen…we all get it…it is a great watch,but let’s move on..I am not one to judge a watch,by what celebrity wears it…
My husband bought me a Tag Heuer for Christmas 2016. I truly am disappointed in this watch. It has spent most of the time in the shop. The clasp comes undone constantly. The crown will not tighten. I hate it!!! I also own a Rolex and a Breitling. They are so much better than this Tag piece of junk!! Do not waste your money on this marketing scam. Take my adivice buy another brand. Breitling is great! My Rolex is probably over 20 years old and is still working. This Tag Heuer is a piece of junk!!!
I agree.the winding mechanism on my 2016 aquaracer is junk compared to my 2000 Rolex.
The tag is going in for repair on Saturday.
Pity as the Tag makes the Rolex look plain
But why do they continue calling the company ‘TAG Heuer’, when it is no longer under TAG ownership? IMO the TAG logo, and name, looks cheap and takes away from the long, outstanding history of this brand. I will never buy a watch with the TAG logo on it.
OK, the article says 10 things about TAG Heuer, almost all of this is about Heuer and what a great watch company it was and the innovative things they did and I agree it was an iconic brand that did good stuff but Tag Heuer is a totally different company and not as revered by real watch collectors.
I agree with you 100%
I don’t agree. If you want to live in the past that’s ok, but if you can’t revere the mechanical brilliance of Guy Semon just because he’s in the age of TH rather than H then you’re a jewellery collector rather than a watch collector. I guess Breguet and Omega are on the nose too now that they’re owned by Swatch?
TAG Heuer was, quite significantly, the first Swiss-made James Bond wristwatch with a quartz movement. Two models were worn by actor Timothy Dalton in his first movie appearance as Ian Fleming’s 007 in “The Living Daylights” (1987): PVD reference 980.031 Night-Dive, and 980.013 stainless steel. Jack Heuer has specifically cited the latter as having pulled Heuer back to profitability for the first time since the Quartz Revolution.
I thought that Accutron was the 1st watch on the moon? I also thought Accutron was the mainstay of the Space program, guaranteed accurate within 1 minute a month. It was the 1st electronic watch-based on the adjusted tuning-fork vibration system and set the standard of accuracy at that time. It was made here, at home in the U.S.A. All U.S.A. made and assembled. Maybe watch brands should have to say where the components of both the movement and the case/dial/attachments were made and what was assembled where? Than we’d know what we were paying for.
Hi Richard. Thanks for your comment. The reference in the article is to the first Swiss-made watch in space, not the first watch on the moon. Actually, the first watch on the moon was an Omega Speedmaster, on the wrist of astronaut Buzz Aldrin. (It is not Neil Armstrong because he left his Speedmaster in the Eagle because its on-board clock was not working properly.)
Great clarification Mike, the article clearly states “in space” not the Moon as to the claim Richards claim. The confusion comes about, as Accutron first conceived I the early 1950’s, had been from the beginning part of the Kennedy and NASA Space Program. I would wager in fact that on John Glenn’s wrist was an Accutron Astronaut, the then Timepiece worn by all in the Space Program. The Space Program was moving very quickly in these years following JFK’s goal of placing us on the Moon and, the ‘delivery system’ was still an open issue, following Freedom 7 by a few Months, placed Bob White in outer space on the first winged aircraft, the X-15. To the Moon Landing and “One Step”, an Accutron to this day resides in the Sea of Tranquility placed there by Apollo 11 Astronauts, the same redundancies that NASA employed for safety, are most probably the source for the Omega Speedmaster in this argument, as I know one was worn, as presented by the Norman Morris Co., then the U.S. Distributor of Omega Watches. For the USA, this continued the history of Charles Lindbergh’s 1927 flight across the Atlantic wearing a Bulova. But I digress, it is TAG-Heuer which is the subject and their contribution to Timekeeping which is equally historic.
I just have to make this correction.
The Steve McQueen movie Le Mans has nothing at all to do with Formula 1 racing in any way. The movie is about the 24 hours of Le Mans, a sports car race. Completely different disciplines. To a racing fan this is like calling a quartz watch an automatic.
Hi Steve. Thanks for pointing out this obvious error. All I can say is “DOH!” I’ve removed the reference to Formula 1.
Love the reference to Quartz and automatic, he is absolutely correct.
Le Mans, 2015 here I come.
Think I’ll wear the Monaco :)
I own a Carrera,Monaco,Formula 1 (quartz) and recently got a Tag Huer Connected 45. I have never had any problems with any of them other than my Carrera Chronograph. It’s an automatic and I have epilepsy and had a grand mal siezure and I guess I pounded it as hard as I could for about 4 minutes on concrete. It’s also the Juan Fangio limited edition. The sapphire was fine but I had to send it in for some internal work. So I guess what I’m trying to say is a watch is like a companion. Everybody is going to like certain things and not like certain things. As far as Steve McQueen , he made the watch partly the icon it is today. Kinda sad we don’t have role models any more. Thanks for correcting the F1 comment. Very true. Big fan.