TW Steel launched its Kelly Rowland CEO Tech Special Edition timepieces, made in collaboration with singer Kelly Rowland, on July 31st at New York’s Standard Hotel. Rowland helped design both CEO Tech timepieces, CE4006 (44mm) and CE4007 (44mm), using her favorite colors, pink and blue. The watches feature 56 zirconia baguettes, in either pink or blue, and house a chronograph movement with a AA-grade PVD rose gold plated case. In keeping with TW Steel’s style, both watches are oversized. In addition, Rowland’s signature adorns the case back on each timepiece.
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