In 1963 Jack Heuer started work on a new chronograph designed for drivers and motor-racing enthusiasts. A life-long fan of the sport himself, he knew what it was needed: a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for road wear. The following year he launched the result, a mechanical, manual-wound chronograph called the Carrera.
The name derives from Carrera Pan Americana, a five-day, 2,100 mile race across Mexico. The most prestigious – and dangerous – endurance race of its day. Carerra in Spanish means “competition of the highest order”. The new chronograph was a great success and was worn by every Ferrari Scuderia driver, including Carlos Reutemann, Clay Regazzoni, Jacky Ickx, Niki Lauda, Mario Andretti, Gilles Villeneuve and Jody Scheckter.
This year, TAG Heuer launches the Carrera Heritage Collection, a time and date watch and a chronograph with classic looks rooted in the Carrera legacy. The Collection is available in a 39mm watch edition equipped with an automatic Calibre 6 movement with an azurage embossed small second counter and the date at 6 o’clock. The 41mm automatic chronograph version with the Calibre 16 movement inside and three azurage-embossed sub-counters on the dial.
Several options are offered — steel, steel and gold, and steel and rose gold, all with crystal sapphire case back. Straps are in high-grade alligator with steel folding clasp with safety push buttons; bracelets are 5-row alternate fine-brushed and polished steel. Water resistance is to 100 meters. At the top of the line is a rose gold model on strap with a rose gold pin buckle.
Prices range from $2,500 to $10,000. Look for pieces to begin arriving at retailers in September/October.
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