The first new Mido watch for men announced for this year’s Baselworld is the Mido Multifort Two Crowns, a divers’ watch equipped, as its name implies, with two crowns — one at 2 o’clock to operate the inner rotating bezel and another at 4 o’clock to wind the watch and set the time. The latest in Mido’s Multifort line, the first of which was released in the 1930s, the watch contains an ETA 2836 automatic movement, which powers the hours, minutes and day/date function in a window at 3 o’clock. Visible through the clear sapphire caseback, it has a decorated rotor with the Mido logo, blued screws and a power reserve of at least 38 hours.
The stainless steel case is 42 mm in diameter, has a satin-brushed finish, and boasts a diving-friendly water-resistance of 200 meters. The anthracite dial has a vertical côtes de Genève pattern and the hands and indices are coated with white and orange Super-LumiNova. The steel bracelet has a folding clasp with a divers’ extension. Two other versions of the Mido Multifort will be available, Mido says: one with a pink PVD-treated steel case, brown dial and brown rubber strap; and another with black PVD-treated steel case, black-and-orange dial and black rubber strap. U.S. prices are $850 to $960 for the Commander and $1,220 for the Multifort.
No Responses to “Baselworld 2014 Preview: New Ladies’ and Men’s Mido Watches”
Where can I find the new Lady Mido you describe that is coming out with rose gold and what is the cost? Also I have an older Mido that has just begun to lose time. Do you know who fixes this type ofwatch? Thanks for your reply.
Lovely. Mido is vastly underappreciated in the US; a notable friend from Mexico (who can certainly afford whatever watch he wants) sports an understated gold Mido Commander with milanese bracelet and looks like a million bucks. If the brand were better marketed in the states, it would be as celebrated as Hamilton and Tissot. Mido’s design language is distinctive. Hope they pick up some overdue momentum.
Actually, Mido brand is more expensive that Tissot in Mexico and you will never find it for clearance. My favorite: multifort with rubber strap.
Where can I find the new Lady Mido you describe that is coming out with rose gold and what is the cost? Also I have an older Mido that has just begun to lose time. Do you know who fixes this type ofwatch? Thanks for your reply.
Lovely. Mido is vastly underappreciated in the US; a notable friend from Mexico (who can certainly afford whatever watch he wants) sports an understated gold Mido Commander with milanese bracelet and looks like a million bucks. If the brand were better marketed in the states, it would be as celebrated as Hamilton and Tissot. Mido’s design language is distinctive. Hope they pick up some overdue momentum.