Jaeger-LeCoultre has launched a new iPhone application that aims to share fine watchmaking with the general public. Rather than simply present their collection, the app invites you to look at iconic models from a whole new angle: the perspective of an amateur watchmaker. The application lets you explore the various stages in creating a watch, and a comprehensive horological dictionary compliments the six introductory lessons.
The classes enable users to practice watchmaking techniques directly on their iPhone screen: assembling a chronograph mechanism, decorating and jeweling a movement, polishing, engraving and gem-setting a case. For the latter class, the aim is to gem-set a Reverso Neva, making no mistakes and in record time, by skilfully sliding the diamonds onto the watch case. The watch classes are displayed at a rate of one new class every two weeks. There is a contest with a drawing and a lucky learner who answered all of the competition questions will receive a guided tour of the Manufacture at the heart of the Vallée de Joux.
The application also offers a chance to explore a collection of over 60 Jaeger-LeCoultre models, and there are eight interactive models from among the eight most emblematic creations from the Manufacture . The user can test the watches, for example activating the depth gauge of the Master Compressor Diving Pro Geographic; changing the time zone on a Master Geographic; starting a vertical-trigger chronograph by pressing the sapphire crystal of an AMVOX2 Chronograph; or swiveling the case of a Reverso Grande GMT.
Finally, the application provides a function that identifies the Jaeger-LeCoultre points of sale in the country and/or city of your choice and enables you to locate them instantly.
To download the application from your iPhone, press the App Store icon. Press the Search button at the bottom of the screen. Type the keyword “Jaeger” and then select the “Jaeger-LeCoultre” application in the list. Press “Free” and then “Download”. Enter your password from your iTunes Store account. Once the installation is completed, press the “Jaeger-LeC.” icon on the iPhone menu to launch the application.
The application can also be downloaded from the iTunes App Store.
Below are some screen shots from the application.