Jaeger-LeCoultre invites all brand aficionados to participate in an online competition “The Reverso Treasure Hunt” for the chance to win a Reverso or a trip to the Jaeger-LeCoultre Manufacture in Le Sentier, Switzerland. The competition is being held on the brand’s official Facebook page and will end on March 4th – the anniversary of the filing of the Reverso patent back in 1931.
The Reverso Treasure Hunt is designed as an adventure for all Reverso lovers. It combines a virtual journey through the Jaeger-LeCoultre Facebook page in search of the correct answers and a real journey to a special destination where the secret code will be hidden, waiting to be discovered by the participants for the final stage of the competition.
Reverso Treasure Hunt: the saga of the Reverso has only just begun.
Stage One: Visit Facebook (link below) to answer seven questions about Jaeger-LeCoultre’s iconic Reverso watch. All answers should be correct to get a chance to win. Hint: search for the answers by browsing through the Facebook page and Jaeger-LeCoultre official website.
Stage Two: Check Facebook on February 21st for instructions that will tell you where to go to find the secret code. You have 10 days to undertake the journey. Upon the arrival to the destination, check in on Facebook via the “Facebook Places” application for your mobile phone. Find the object carrying the secret code and enter the code online.
Final Stage: Once the secret code has been entered, check the brand’s Facebook page on March 4th when the competition winners will be announced.