On June 7, from 6:00 pm to 9:00 pm, WatchTime will celebrate haute horlogerie in Los Angeles, hosting a new watch collectors’ event on Rodeo Drive in Beverly Hills. The event, WatchTime Rodeo Drive, will offer more than 100 attendees the chance to mingle with VIP guests; try on watches and sip cocktails with fellow watch lovers at 10 participating watch boutiques; and chat with brand representatives and WatchTime staffers, including Editor-in-Chief Roger Ruegger.
The participating brands include Audemars Piguet, Breguet, Hublot, IWC, Jaeger-LeCoultre, Panerai, Porsche Design, Richard Mille, and Vacheron Constantin, along with luxury watch retailer Westime. Many of the brands will stage special events and offer experiences for guests, such as watchmaking demonstrations and wine or whiskey tastings. Guests who visit all 10 boutiques will be eligible to win one of three prizes awarded at the end of the evening.
“Los Angeles has always been a strong market for WatchTime, with its concentration of very knowledgeable and affluent collectors,” says Sara Orlando, publisher of WatchTime. “With such an extensive database of watch enthusiasts, we felt it was a natural fit to expand our events to Rodeo Drive, which is famous for top luxury boutiques. Events like WatchTime Rodeo Drive bring traffic to the boutiques and create a fun atmosphere for collectors and the brands they love to interact.”