Vacheron Constantin, the world’s oldest watch manufacture in continuous operation, celebrated the grand opening of its first-ever US boutique. Over three evenings, Juan Carlos Torres, CEO of Vacheron Constantin and Hugues de Pins, President of Vacheron Constantin North America welcomed invited guests to three black tie dinners featuring world-class chefs Eric Ripert, Thomas Keller and Sergi Arola.
On September 20, 21 and 22, Vacheron Constantin marked the opening of the first ever boutique in the US with the launch of three limited edition timepieces: the Overseas Chronograph Perpetual Calendar Boutique New York, the Historiques American 1921 Boutique New York, and the Patrimony Traditionnelle calibre 2755 Boutique New York. To celebrate these accomplishments the brand created an extraordinary experience for some of New York’s most prominent individuals over three nights.
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Each night, guests arrived at the new Vacheron Constantin boutique on Madison Avenue for an elegant cocktail party to view the American Heritage of Vacheron Constantin exhibit.
Afterwards, guests were transported by Rolls-Royce cars to a private mansion on the Upper East Side to experience a one-of-a-kind menu.
Each of the three chefs took inspiration from Vacheron Constantin’s history, traditions and timepieces in creating a unique menu for the evening. Guests had the opportunity to meet each chef, as dinner began in the kitchen with the chef providing an overview of their unique menu. Music from a classical harpist filled the dining room, and as the final course was served, each dinner ended with a personal appearance by the chef, and a strong round of applause by the guests. After dinner, guests were invited to enjoy digestifs, while listening to a contemporary jazz trio.
Joining Vacheron Constantin on the first evening, with Chef Eric Ripert of Le Bernardin, were special guests Oscar nominated director Darren Aronofsky, actress Kelly Rutherford, jewelry designer and actor Waris Ahluwalia, and New York City’s social elite including Lesley and David Schulhof, Jennifer Creel, Matthew and Nicole Mellon, Richard and Christine Mack, Gilles Mendel and Kylie Case, Anne Hearst and Jay McInerney, and Richard and Kathy Hilton.
The following evening, Mr. Torres was joined by Chef Thomas Keller of Per Se and The French Laundry for a dinner with friends of the company. Chef Thomas Keller served a delectable menu which drew exact correlations between the precision of watchmaking and fine dining. On Thursday September 22nd, the culinary methods of Chef Sergi Arola, from Madrid’s Gastro, were enjoyed by Mr. Torres and important clients.
“We are extremely pleased to have opened Vacheron Constantin’s 28th boutique worldwide and first in America,” said Mr. Torres. “Vacheron Constantin has a long history with the United States, having begun operations here in 1832. What better way to celebrate that history than with exceptional chefs over three amazing evenings”.