More than 400 people attended the December 16 grand opening of the Ulysse Nardin U.S. flagship boutique at the Boca Raton Town Center Mall. Special guests included baseball greats Randy Johnson, Mike Piazza and Jeff Conine. Ulysse Nardin joined with Bobby Yampolsky of East Coast Jewelry to open the Boutique, which features more than 80 of UN’s finest timepieces, including three models from the Limited Edition Boutique line.
Patrik Hoffmann, Vice President of Sales and Marketing Worldwide for Ulysse Nardin, said, “We’re pleased to expand the reach of our 164 year-old brand and reintroduce the watchmaking craft to South Florida.”
A highlight of the Grand Opening was the auction, during which a Limited Edition Boutique watch, specially designed for the occasion with a retail value of $12,900, went to the highest bidder for $35,000. All of the proceeds from the sale will benefit the Boca Raton Regional Hospital, Ulysse Nardin’s nonprofit partner for the evening.
“We are delighted to make history by opening our first U.S. Boutique in this thriving city,” said Rolf Schnyder, Owner and President of Ulysse Nardin. “Our headquarters is also strategically placed in Boca Raton to support our clientele who reside and vacation here.”
Following the ribbon cutting ceremony at the Grand Opening, Ulysse Nardin announced plans to open its new 7,000 square foot U.S. headquarters in Boca Raton in the spring of 2011. This facility will enjoy the distinction of being the company’s only repair center in the States and will increase its current operation to include up to 10 Swiss-trained watchmakers.
Mike Piazza (left) and Jeff Conine