IWC has lunched a completely revamped Web site that showcases the full collection of IWC timepieces through detailed photos and interactive elements that let users experience IWC know-how virtually. The site is beautifully designed and incorporates HTML5, so it is fully functional on the iPad and other mobile devices. This technology provides an excellent foundation for continued innovation.
Beyond the stunning imagery, the site allows online visitors to enjoy content from IWC’s WATCH International magazine.
Working with New York-based digital strategy firm Undercurrent, IWC made a deliberate decision to expand the dialogue beyond the horological. To bring this vision to life, IWC worked with San Francisco-based digital agency Odopod, a leader in creating innovative brand platforms.
The site allows visitors to explore IWC watches and calibers in-depth. Detailed information and images are also presented on a range of topics including the IWC Museum, IWC partnerships such as that with the Cousteau Society, IWC watchmaking craftsmanship, the new Santoni straps, and many more.
To experience the new site, click the image below, or use this link: www.iwc.com.
