Last year, IWC Schaffhausen opened its flagship boutique on New York’s Madison Avenue with a celebrity-filled gala. On Tuesday night, the boutique played host to the United States launch of the brand’s re-tooled Ingenieur line of sports watches, co-hosted by IWC and WatchTime.
The evening drew more than 50 guests, including watch collectors and diehard fans of the brand, both to experience the boutique’s unique ambiance and to view the new Ingenieur watches, unveiled in Geneva at the SIHH watch fair back in January. (WatchTime.com covered the first of the new models, inspired by the brand’s new partnership with the Mercedes Petronas racing team, the Ingenieuer Chrono Racer. For photos of other watches in the revamped Ingenieur collection, check out Alexander Linz’s SIHH report on IWC at our sister blog, Watch-Insider.com.)
WatchTime editor-in-chief Joe Thompson spoke briefly to the crowd to introduce IWC’s North American president Gianfranco D’Attis, who was raised in Schaffhausen and has worked for his hometown watch company for most of his career; before coming aboard as North American president, he spent several years building up IWC in the emerging Middle East markets. D’Attis welcomed the guests and introduced the new Ingenieur collection, and one of IWC’s master watchmakers, Christoph Bippus, was also on hand to mingle with guests and answer questions about IWC watches. Patrons enjoyed Perrier Jouet Champagne and a selection of passed hors d’oeuvre while trying on watches and mingling with IWC and WatchTime staff. Click below for a slideshow of images from the event. And click here for an exclusive Q&A with D’Attis on the “Year of the Ingenieur” and his future plans for IWC in the United States.