On Wednesday evening, Breguet kicked off its new sponsorship of New York’s Carnegie Hall, starting with the 2012-2013 season, with a grand gesture: the unveiling of a specially crafted Breguet tourbillon clock in Carnegie Hall’s Morse Lobby. The unveiling of the clock — by Breguet U.S brand manager Michael Nelson, Carnegie Hall artistic director Clive Gillinson, and financier and Carnegie Hall board chairman Sandy Weill — took place prior to the opening-night gala benefit concert, which featured the Chicago Symphony Orchestra and music director Riccardo Muti, along with the Chicago Children’s Choir and soloists Rosa Feola, Antonio Giovanni and Audun Iversen. Breguet, which also sponsored the opening night gala dinner after the performance, has now become the official “Exclusive Timepiece” of Carnegie Hall. The dinner was held in the Grand Ballroom of the nearby Waldorf-Astoria Hotel.
The clock, which is modeled on Breguet’s original tourbillon timepiece designed in 1801, is the first clock the company has designed for a building in the United States. It marks the first addition to Carnegie Hall’s lobby since the its renovation in 1986. The clock’s white dial is backlit and has the brands’s familiar guilloché pattern and classic blue Breguet hands. Its case is finished in yellow gold to match the surrounding décor. The clock was assembled in Switzerland over the course of about six months, Breguet says, and it contains a movement whose balance is powered by electricity; the motion of the balance provides mechanical power to the large one-minute tourbillon at 6 o’clock.
All told, more than 500 guests — including New York Mayor Michael Bloomberg, Sarah Jessica Parker and Chelsea Clinton — attended the opening-night event, which raised more than $2.7 million to support Carnegie Hall’s artistic and education programs. Breguet’s sponsorship of Carnegie Hall is the latest step in the brand’s longstanding association with cultural institutions such as the Los Angeles Philharmonic and New York Philharmonic.
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