Rolex has confirmed to WatchTime that it will be launching its sister brand, Tudor, in the United States in the late summer. It has set up a new company, Tudor Watch USA LLC, in New York City.
The company has tapped Russell Kelly, most recently a sales executive at Vacheron Constantin, as brand manager for Tudor in the United States. An executive at Rolex USA said the stores that will carry Tudor have been chosen but declined to say how many there will be or to give any other details about the introduction. There will be a major national and regional advertising campaign, the executive said. The company will officially announce the Tudor launch at a press conference at the Baselworld fair in April.
The Tudor brand has not been available in this country for nearly a decade: Rolex stopped selling it here in 2004.
The Tudor Heritage Black Bay
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I m glad Tudor is coming back to US. The question I ask myself is which Tudor to buy first!
Disagree. The company can establish this brand at a new price point. The watches are very nice. The Black Bay is made with a vintage patina and is well done and affordable. My friend enjoys his along with his Patek and Breguet and has been complementary. Comparing auto makers to Swiss watches does not apply as this line is not redundant.
I purchased tudor when I was in Germany from wempe , I could have purchased rolex or cartier or many
Other high end brands , but I bought tudor because its rare and tudor has strong history , and said to myself I can buy rolex anytime in us but tudor are hard to find , I don\'t trust buying over Internet tudor
Tudor tiger woods
Tudor sales was good at one ime in us , smart people prefer tudor over rolex because of the same quality, craftnanship , history , parent company ( rolex ) offered with tudor brand but at lower cost then rolex. Rolex saw drop in rolex sales so rolex pulled away tudor from us market so people can spend more money on rolex watches then tudor , tudor are sold all over world at moment except for us , real watch people and or collectors buy tudor along with rolex for the fun of it because they have the papers ( money ) or immaculate credit to purchase ,
I\'m happy to see their return. I only hope they adjust their pricing to a more realistic level. ETA powered dive watches like the Black Bay & Pelagos shouldn\'t be priced in the $5000-$6000 range when a Rolex Sub with the in house caliber 3135 can be had for just a tad more.
Actually, I was hoping they would dump this line. Bad move from what I can see. Tudor has no brand cache like Rolex has. I would never buy a Tudor.
Rolex needs to learn from GM, Chrysler and Ford about dumping useless brands.
Yep. Fully agree.
Ron
Get a clue. Tudor has more brand cache than Rolex. I own a Black Bay and challenge you to see if you have ever seen one on a wrist, or if you could go out tomorrow and purchase one. Rolex watches perform unbelievably (but that wasnt your problem with Tudor), however, like dog s..t and Chevy Camaros you see them on every street. My Tudor watch has generated as many positive comments as my Rolex, IWC, Patek, Brequet, etc, possibly combined.
It\'s about time.